| |
| |
|
SEO Information |
|
|
|
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Google sneezes, the SEO world catches cold. When Google tweaks its search algorithms, SEO experts scamper back to the trenches to gaze at their crystal ball, to figure out what Google is up to. What makes Google tick is simply because they serve the most relevant results for most search engine queries. They do this through their secret formula (algorithms), propounded by eggheads from academia and the industry, to rank sites according to its relevance to the search phrase. To continue to do that, they constantly tweak their magic portion, knowing fully well that SEO gurus are at their tail, trying to crack their secret code and beat the system. Before Yahoo and MSN went solo, they sourced for search engine results from Google. It then makes simple common sense that to come tops in Google, you have to deliver unique valuable content, since that is what they are looking for. It is a simple win-win scenario. Google needs links to excellent content sites, so that they serve it to searchers, pull in traffic and drive up advert revenues. Searchers come to Google, and Google sends them to you. You end up with free highly targeted traffic to your site. Every one smiles to the bank. This seems too simple for most webmasters to comprehend. There must be a shorter more convoluted way. Crack the secret code, and you are in business. So they try to figure out how Google ranks sites, and then go ahead to tweak their pages to suit. Much effort is put into trying to optimize the few pages they have, instead of adding more unique content. They play around with keyword density at the title, meta and alt tags, body, columns etc. They take their focus completely away from growing their site/business, and become fixated on tweaking the few pages they have to death. There is nothing wrong with getting your keywords in the right places. The simple fact is, the Google Algorithm is very complex, and takes into account so many factors, that optimizing your pages alone will not do. Google is no fool. Google's ultimate aim is to judge pages through the human eye. Since that is not feasible, having to contend with close to nine billion odd pages or so, they have to develop their own artificial intelligence to judge sites based on users response. To remain on top, they have to constantly improve on their algorithms. For Google algorithm chasers, that means constantly chasing after the wind. Google can afford to pay for the best brains in the world to develop its algorithms. Most SEO experts are managing to make a living. They are out numbered, out-classed, out-maneuvered and out-brained (if there is term like that). There is close to zero chance of catching up with Google. If you manage to, it is only for a season. At the next algorithm upgrade, you are left behind, yet again. It is a waste of time, energy and resources. Commonsense makes the most sense, ultimately. Google is looking for unique content. Give it to them. You give them content and they send you traffic. Looks like a fair deal. This means you build your site for human visitors, not search engine spiders. Ultimately, human visitors determine the success of your site. If your content is not of much use to humans, there is nothing much search engine spiders can do for you. If you manage to get high rankings for a season, you will simply end up with window shoppers: they land in your home page, and off they go. To make it worse, by the next database update, your site will simply disappear from the radar. Your fifteen minutes fame is over. You are back to the trenches. You have to decide upfront who you want to focus on, your customers/visitors or the engines. Decide who pays your bills, visitors or spiders. After you have decided, remain focused and stick with it. The search engines are looking for content. If you have a valuable content site, they are looking for you. Keep providing valuable content. Someday soon, they will recognize your efforts, and put you where you belong, at the very top. It is only a matter of time. Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please visit http://www.financial-freedom-inspiration.com. He is also webmaster of http://www.newdawninspiration.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
How to Succeed with the Search Engines The Cold Hard Facts?.. SEO and Google Indexing - Why It Requires A Complex Blend of Skills If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. Buzzwords vs Effective SEO Keywords Ever see a website that seems to speak a foreign language.. 8 ways to build a really bad web site for Search Engines Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. Whats with the Competition? Ever Heard of Cooperation? I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge. How Do I Improve My Web Site Conversion Rate? Part 2 Question 1Does it help to track visitor behavior on websites through software?Yes is the simple answer. No debate is required but I'll offer a simple explanation. Search Engine Updates vs. SEO Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. What is Search Engine Optimization? It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. Google Page Rank - Important Or Just Another Number? In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is. How To Choose Keywords Before they Skyrocket in Popularity Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. Increase Web Site Sales with a SEO Proposal - Part 2 Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. Arrogant Overture Placing Greed Ahead Of Their Customers Needs According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer. Search Engine Saturation Tool - A Must Have SEO Tool Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. Everything You Wanted To Know About Google -- But Were Afraid To Search For! (A Reflective look at the little search engine that soared!)All knowing, all seeing, ever present!Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. Web Site Copy is about More Than Keywords Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.You look for some good keywords and come up with 'Vancouver Island waterfront property'. Using Blogs for SEO Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog.. New Site and Sandbox: How to Get Rid of It You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. Niche Marketing - Why Keyword Research Come First A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for.
|
| home | site map |
| © 2006 |
