| |
| |
|
SEO Information |
|
|
|
Fixed Point of Reference
According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn't where it used to be. In our personal lives, having God as a fixed point of reference means that whenever we need guidance, we can turn to the Bible for advice and know that the advice we get today will not change tomorrow or next week or next month or next year. God is the same yesterday, today, and forever, and He is our "fixed point of reference." The rules stay the same; the Ten Commandments have not changed. There are still ten of them and they have not weakened into "suggestions." AND, God still makes the rules. In the world of internet marketing, the search engines make the rules. Internet marketers spend countless hours and dollars designing their web sites to please the search engine "gods" in order to get a high ranking and bring in traffic which results in sales. The problem with that is the search engines are like the chair that doesn't stay put in the darkened room. The rules keep changing. People who have invested everything to make a web site pleasing to the search engine "gods" suddenly have the rug pulled out from under their feet, and find themselves not only unranked, but in some cases actually banned! Their web sites didn't change. Their marketing strategies didn't change. Through no fault of their own and without any warning, the rules changed, leaving them high and hung out to dry. They then scramble to change their sites, change their strategies, spend megabucks to advertise, do anything to regain the income that was stripped from them. Of course, there is no guarantee that the same won't happen again. And again. And again. To chase after this kind recognition doesn't make any sense to me. I just cannot see spending all of my time and energy and efforts chasing after an erratically moving target that I may never catch, or that may be jerked away whenever I get close. Either way, I have no control over the outcome. Therefore, the search engines can do whatever they want whenever they want. If this site finds favor in their eyes, great. If not, oh well. I will pursue as many other ethical ways to increase traffic as I can, but will not live and die by search engine ranking. Right now, I am exploring link exchanges and banner exchanges, as well testing the waters by placing occasional inexpensive ads here and there. I will investigate other methods as I become aware of them. I will post what works and what does not work. One thing I have found that definitely does NOT work is "old" outdated advice. The world of e-books and free-bee give-aways is just clogged with stuff written several years ago. It may have worked then but it doesn't work now. Why do you think they are giving it away? Some times they tell you (in yellow high-lighted capital letters) that it's worth $XXX, but even though people think they are crazy, they will let you have it for $XX.95. That way, they still make money off of it, but you won't. They are counting on you not figuring that out until the money is out of your bank account and safely tucked away in theirs. Save your money. Scroll all the way down to the bottom of the page, and look at the copyright date. Unless it was just a couple of months ago, don't bite. They don't give away the new stuff, and they don't let you have it for cheap, either. That's why and how they make so much money. Sandi Moses has been involved in internet marketing since November, 2003. Visit her sites at http://www.123iwork4me.com http://www.123-home-based-business-works-4-me.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Keyword Selection- The Dark Horse of Search Engines Optimization Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords. Gaining Link Popularity Techniques Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. Owning Your Category Online - Is Our Website Broken? "Owning your business category online is more than just a few keywords.. Which Search Engine Optimization Services to choose, Google OR Yahoo? Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services. What Is Waiting for Us? Tomorrows SEO Industry Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. Google Gunning For Directories? Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. Search Engine Wars - Quality Searches Vs Quantity! It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search result:1) Search Engine 2) Number of results found 3) Quality & content of the top 10 sites 4) What you find going beyond the first 10 pagesEach section will get ranked out of 10 points for quality (information taken on August 26,2005). A Simple White Hat Technique To Get Indexed By Google Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.Most "white hat" SEO's frown upon methods like cloaking, blog and ping and other such "black hat" techniques and never had any special technique that they could use to help get their pages indexed better. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. Submitting Your Site to Search Engines and Directories Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results. SEO Help: Dont Try to Fool the Search Engines Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage. What You Can Expect From Search Engine Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. Things You Must Realize When Searching For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load. See No Google, Hear No Google, Speak No Google That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place. Reciprocal Linking Scams, What to Look for and How to Avoid Them Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community. HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Are You A Google Junkie Google this, Google that, Google Google Google.. Can Invisible Text in CSSs Slip Under Search Engine Radar? I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up.What is invisible text? Invisible text is the body text that's the same or similar color to the background. Google PageRank Explained PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all. 7 Steps to Prepare You for The Local Search Bonanza At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
|
| home | site map |
| © 2006 |
