| |
| |
|
SEO Information |
|
|
|
Give the Folks at Google What They Want
Recent developments on the Google front have web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape. Some of the traditional assumptions about what gets good Google ranking have been challenged by things Google has said over the last few months -- especially by the filing of their most recent patent application. A number of sensible suggestions have emerged about good SEO practice. Here is one of the most important: Don't add links too quickly or all from one or two sources -- Google wants a "natural" linking pattern. This is not a new suggestion, but Google seems to be prepared to penalize sites which engage in blatant link buying. Clearly this is targeted at services that sell links by the hundreds (or thousands). So one month a site has no links, and the next month it has 2,000 or 20,000 links from one or two "name" sites. Obviously these links have happened because of link buying. Is Google trying to discourage all link buying? I don't think so. Links are just a form of advertising, and Google cannot discourage buying advertising without being blatantly inconsistent. Google itself is one of the primary sources of purchased web advertising, and it would be a blatant abuse of their dominant position to discriminate against smaller advertising networks who are offering a legitimate service to webmasters. As I read the situation, what Google is trying to do is safeguard the integrity of their search results by ruling out massive overnight link purchases. We're talking thousands of links here. Without these safeguards, search results can be dramatically skewed by the practice of buying large chunks of links. There is clearly something wrong with a system that claims that link popularity is an indicator of site quality if a site suddenly has thousands of inbound links when just a week ago it had none. This practice makes a mockery of the importance of links. Their only purpose is to exploit the system and make a dramatic impact on Page Rank and Search Engine positioning. Google wants Page Rank and search results to flow from website quality and relevance. And virtually all SEO experts have maintained that quality and relevance come fairly gradually as a site grows and its content develops. The "natural" development of links should happen more or less in lock step with the development of content. This does not mean that the importance of links has been diminished. Just the opposite. Google is reconfirming their position that the number and quality of links pointing at specific web pages is the most significant indicator of the importance of that web page. Nor does it mean that a webmaster should never buy links on legitimate websites. On the contrary, it means that links should be acquired and developed consistently and steadily over time, and that the quality of your link partners matters more than ever. This applies whether your links are the result of exchanges, purchases, blogging, article publishing, or any of the other established techniques for building traffic through linking. When you are looking for link partners you should look at the quality of the sites linking back to you. Ask yourself how relevant is the content in the pages, what is the balance between content and links, how often are these pages updated, how much traffic do these pages get, do these pages link to "authority" sites like Google, Yahoo, eBay, Amazon, Microsoft. All of these things matter more now than they ever have. Rick Hendershot publishes the Linknet Advertising Network, a group of more than 35 websites and blogs offering web owners advertising and link promotion opportunities.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Using Google Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see. An Easy Way Not to Get Banned by Google Strategic search engine optimization involves far more than keyword research, META tags and content.If you want to mange an SEO program, you need to be aware of any issue that can affect your success. Top Search Engine Ranks, Part 2- Mastering the Secret- Explained In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. What is Google Pagerank? PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10. What Is Search Engine Optimization And Why Do I Need It? Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Top 10 Little Used SEO Strategies There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings. Surviving Googles Aging Delay Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. Keyword Popularity Check Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords. Finding the Right SEO Company I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Getting Listed in the ODP, Google Directory First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ. 9 Steps to Getting Better Search Engine Rankings You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come. Search Engine Robots - How They Work, What They Do (Part I) Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Selecting The Title Of Your Link Exchanges I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings. Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website - an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?A high search engine ranking for your website is essential. 7 Search Engine Optimization Mistakes and Solutions To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization. Beyond Search Engines Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. Boost Your Website Rankings with Expert Content The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. Five Tips for Search Engine Optimization Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.
|
| home | site map |
| © 2006 |
