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Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank? Apparently not. Most Common Website Content Success FactorsI took a close look at the top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Here's what I found. The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
SEO "Do's" and "Don'ts" that Don't Really MatterA hard look at the results slaughters a number of SEO bugbears and sacred cows. Recommendations
Joel Walsh is the owner, founder and head-writer of UpMarket Content. To read more about website content best practices, get a consultation with Mr. Walsh, or get a sample page for your site at no charge, check out this web site content specialist information: http://www.upmarketcontent.com/web-site-content/#seo.
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