| |
| |
|
SEO Information |
|
|
|
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others. 1. Demand/supply ratio. There were 289,000 searches for "fishing" last month, but could you compete against the 35,000,000 results on a Google search? "Bass fishing tips," with 3,700 searches, and 31,000 results is a more likely winner. 2. Total supply. For "dirtbagging," Google shows 240 results, and there may be 20 searches monthly for the term. It was easy to get on the first page of results. On the other hand, a keyword with a demand of a million, and a million search results has a better ratio, but can you really get in the first few pages of results? Whatever the ratio, you have to be able to compete against the supply. If you are on the tenth page of results, virtually nobody will find you. 3. Type of keyword. Getting good search engine placement is one thing, but what type of visitor are you getting? Who is more likely to buy something from you or click on your affiliate links, a searcher for "fishing stories," or "fishing poles." If I was selling gear, I think I'd be happier with half as much traffic for the second term as the first. 4. "Odd" keywords. I optimized my site www.IncreaseBrainpower.com for "brain power," and later found there was even more traffic for "brainpower." Both, by the way, are in the dictionary. Look for odd search phrases, but be careful optimizing for misspellings and bad-grammar keywords, if it might hurt the reputation of your site. 5. Value of keyword ads. If you rely partly on Google Adsense for revenue, you may want to consider the ads that will be diplayed for a given keyword. Poetry pages will get you about $0.04 per click, while surveilance cameras can get you $2.00 per click. A final consideration when doing keyword research is to consider your interest in the topic represented by the keyword. Do you want to write a page on that, and can you deliver what a searcher of that term is looking for? Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to "Web Site Optimization Secrets," go to: http://www.TheMoneyMakerSite.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Do Search Engines Scare You? What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. Whats Link Popularity? Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.Obviously in this day and age it's just about impossible to get to the top of the search engines if you have a new website from a standing start. How To Make Your Website More Successful? (Part II) In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet. All About Links -- Interview With Link Building Expert , Bob Gladstein Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. 8 ways to build a really bad web site for Search Engines Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Drive More Traffic to Your Website With Your Web Page Title! One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Its The Same Deal For Both Search Engines And Real Estate It's all about location, location, location!In the past.. Design A Spider Friendly Site To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go. "Web Content Management System fr Window": Search Engine Typos Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know. The Google Phenomenon: Greatest Hits Collection As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Which SEO Company/Firm to Choose for SEO Services? In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. 21 Search Engine Terms Every Web Marketer Should Know Part 1 1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Local Customers Know Where to Find Local Businesses... the Internet Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Google Gunning For Directories? Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. Google Rankings - Achieving a Top 10 Position in Google - Part 1 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. Picking Keywords for SEO - A Different View The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. Search Engine Optimisation - Getting Targeted Traffic Getting SEO right is an art and it's based on theory and best practice. The search engines don't publish their algorithms so getting it right is like finding the exact formula for Coca Cola. SEO Expert Guide - Search Engines Explained (part 1/10) Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!(a) What are Search Engines and who powers them?There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself. SEOs Relationship With Website Architecture SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design.
|
| home | site map |
| © 2006 |
