| |
| |
|
SEO Information |
|
|
|
Not Ranking High Enough on Search Engines? Here's Some Help!
Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages. Below are some things you should do to be sure you're ranked as high as possible. Keywords Go for keyphrases, not single keywords. Unless you want to spend the next 3 months trying to break into the first page for a single keyword, focus on keyphrases. Besides, most searchers search for two or more words. Single keywords just don't provide the targeted results searchers are looking for. Focus on the keyphrases that you can take over. Keyphrases like "Exit now" or "Exit Here" or even a keyword like "Exit" will be next to impossible for you to get a top 3 ranking, because of the overwhelming popularity for porn site landing pages to put a link to Yahoo, Google, or Disney with the anchor text of one of those keyphrases mentioned above. Go ahead, try it out - type one of them into Google and see what you get. Funny enough, Disney recently took the lead over Yahoo for the keyword "Exit." Go Disney go! Site Focus Don't allow your site to focus on more than 1-2 different things. Create separate sites for each product or service, and if you'd like, a main site to describe your company, and have it link to all of your products. This will allow you to better target your pages, because a user looking for widgets isn't going to stick around long on a page for a company that sells widgets and woozles, when they don't see information about widgets (even if it's blatantly obvious) Think about it this way: You're always one click away from losing a customer on the internet. Do everything you can to eliminate that one click. Content: More is better The more content you have, the better. Wait, let me rephrase that - the more RELEVANT content you have, the better. Plain old content, or keyword-stuffed will only get you so far. Remember, you've got to keep your visitors in mind primarily, because it doesn't matter how high your SE ranking is if your visitors don't convert to customers. How do I get new, relevant, free content? Start posting articles on your site; you're the expert here, so utilize that information. But keep your articles from sounding like you're only writing it to advertise your product (advertorials). If it sounds too much like an ad, your visitors won't read it. Also, try to mention your chosen keyphrases as much as you can without making the article sound "stuffed." What's "stuffed" mean? Here's an example: You're writing about widgets, you wrote the widgets article about widgets so you could say widgets as much as you possible while talking about widgets. Would you want to sit and read that? No. Neither would anyone else. There are also quite a few places on the net where you can find articles that are free to reprint on your site. A few of them are http://www.EzineArticles.com, http://www.Content-Articles.com, and http://www.ArticlesFactory.com. As I said, there are many sites like these, but these are the 3 best, in my opinion. Some article directories are focused on a single set of topics (like Business Marketing) and others, including the three mentioned above, contain articles from many, many categories. If you write your own articles, submitting them to as many article sites as possible, again including the three I listed before. The more places you submit your article, the more sites will pick it up - either through RSS (Really Simple Syndication) or by cutting and pasting your article to their site. The latter option is preferable to you, because your article will stay on their site longer. This will work hard to generate you more traffic from visitors to those sites who read your article and increase your SE rankings through backlinks. (For more information, check out an article I wrote about backlinks at http://www.Content-Articles.com/article.aspx?i=24) How often should I add new content? Add new content at least weekly, and absolutely no less than monthly to give your customers reason to come back, and Search Engines will also increase your ranking because your site is active and you've got good content. What about forums? Forums can be great tools for site promotion, if you do it right. Do NOT post ads to a forum that isn't for posting ads. You will do more to destroy your credibility than generate traffic. Put a link to your site in your signature, and post questions and answers to the site, just like everyone else. If a topic that your site contains information about comes up, feel free to post the URL in the body of the topic (make sure this is allowed by the forum rules first) but always mention that it's your site, so nobody is mislead and thinks the post is a referral, which it's not (because it's your site). These tips are just a few of the things that you can do to increase your search engine rankings. Take your time and develop a good site, write quality articles, submit them to as many places as possible, and watch your ranking go up while the visitors come rolling in. Jason a long time web developer and the owner of Premier MicroSolutions, LLC. If you're looking for more articles about getting higher SE rankings, go to Content-Articles.com and check out their great directory of articles.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Top 10 Little Used SEO Strategies There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings. World of Website Promotion Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. The Write to Link Popularity Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. The Unethical SEO Myth "The use of black hat SEO techniques are completely unethical." Really? I completely disagree. Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. New Free Online Tool for Keyword Research I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website. Content Is King Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. Search Engine Ranking... Oh, the Mystery! Rankings, Rankings, Rankings!How do you get your website ranked well by the search engines? Well, it isn't as hard as you think, but it may not be as simple either. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect. Top Ten Listing? Hmmmmmmmm This is my question.. Google - A Bit of History The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. More Hits are Good for My Website - A Myth You Should Avoid I hear this all the time. "I can get you listed on 100,000 websites for $29. Do-It-Yourself Search Engine Optimization Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. SEO Expert Guide - Conclusions (part 10/10) As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005. The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista Every webmaster knows that the free search engines are a major source of traffic.They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. Googles New SEO Rules Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Keywords: The First Step To Recognition Open Wordtracker [ http://www.wordtracker. Google WebSearch? & Google Adsense - Yahoo! The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. Search Engine Marketing (SEM) - Houses on Sand Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
|
| home | site map |
| © 2006 |
