| |
| |
|
SEO Information |
|
|
|
High Search Engine Rankings - A Long Term Strategy
The last 1.5 years have shown major changes in search engine behavior across the board. Algorithms change at random dates. Websites that ranked great in search results are suddenly completely wiped out from the search index. It becomes less and less predictable what a certain change to your website will get for results. A major change to a website or the way how it is promoted could have a major impact on search engine success for that website. Webmasters need to gear to up to stay ahead of the game. As changes cannot easily be reversed to re-establish search engine ranking a website could be dead in the water for 3-6 months before it eventually recovers. It might actually not recover at all and becomes dead internet real estate. The difficulty every webmaster is facing - each major search engine uses different criteria to judge a website and how high it will be listed in search results. Success in MSN does not necessarily mean success in Google or Yahoo and vice versa. To further see the impact of search engine changes one also has to consider who is affected most. The "aggressive" webmaster with lots of affiliate shopping websites and websites mainly build to generate advertising income will certainly see a different impact compared to a webmaster that is going a much more conservative way. There is a major difference in building a website for short-term success (or mid-term for the matter in Internet terms) and in building a website for long-term success. Search engines will (or partially already have) develop filters to sort out websites with certain type of content or that promote certain type of services. This way they hope to increase the quality of the search results and to provide better quality of service to their clients/visitors. Webmasters looking for long-term success need to change the way how they operate to succeed. Unless you have a lot of money you can throw at the problem (advertising, marketing), you need to work very conservative in regards to search engine optimization and how to achieve high search engine listings/rankings. Plan projects a long time in advance. Buy domain names way ahead of schedule and place some content on them to get them indexed and accounted for. A domain name being 2 years old or more (and indexed for that period of time) is more valuable than a 2 week old domain name registration with some duplicate content. Slowly build back links to the new domain. Search engines seem to be looking at back links in a way that a large increase of back links in a very short period of time is less valuable or reason to suspect brute force search engine optimization (brute force SEO) which can result in complete removal from the search index. So, a strategy of slowly increasing the number of back links is more desirable and will be more effective for the long term success. Do not do anything on a website that does not look 'natural' in regards to growth. Adding 1,000+ pages in a day does not look natural. Adding 25 pages of content over a week looks much more natural. Time does a good thing. A site becomes more popular and also gets more back links. With the increased popularity an increase in the growth rate does not look as much problematic anymore. Now adding 50 pages of content in a week just matches the overall growth rate much better. And again - time passes by and the popularity goes up (ideal case). An increase in adding back links and content just looks more natural. This sort of natural growth will be important to achieve search engine success in the future. The second key is good, high quality content and easy to read URLs. A combination of these two key ingredients will almost guarantee success in how your website is ranked in search engines. About the Author Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Cooking Recipes, Highlands Ranch and at How to start a web hosting business. This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Link Horse Trading For The PR Challenged After 105 days Google finally updated PR. And it's about time. The Fundamentals of Inbound Links We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links. The Myth of Search Engine Submission Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site. Two Myths About the Search Engine Listing Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Choosing a good domain name isnt always so simple. So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Search Engines: Different Types, Different Strategies There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful. Easy And Simple Steps To Get Listed In Search Engines Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.Whether deliberately or accidentally, these websites get caught by so called (GOOGLE POLICE CRAWLER) and in a similar fashion your site domain goes to a prison cell. Stay In The Know With Google SMS The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary. Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.URL Trends http://www. The Purpose of PageRank? I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. Look Out MSN Search, Here Comes Gbrowser It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN. Beating the New Google AdWord Rules with Blogs and RSS When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10) In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Increase Web Site Sales with a SEO Proposal - Part 1 You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. Ranked #1 at Google for Invisible Entrepreneurs But No Traffic? I am ranked #1 for that silly phrase at Google. So What?Here's a secret. The Small Screen SEO! First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the top 10. We can easily achieve this if we know how the search engine is reading our sites, so we can further tweak our pages and make it to the top. Keywords are the "KEY" to a Popular and Profitable Web Site Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for. 10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up. Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
|
| home | site map |
| © 2006 |