| |
| |
|
SEO Information |
|
|
|
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic. Furthermore, the best ranking websites have content that is better written than most other sites. A common mistake is to think that Google spiders just consider keywords and layout in order to establish pagerank. If you look at the top ranking pages for the most searched for keywords, you will see that the quality of the content has been essential for getting them better pagerank, not to mention the enormous amount of traffic that Google sends them as a consequence. Let's look at some of the key areas that we have to keep in mind when producing content: 1. Updates If you don't update your content frequently, your visitors won't have a reason to come back, and Google will not consider your site for better pagerank. You may get a good initial pagerank, but if Google doesn't see that the site is updated frequently, pagerank will surely fall as a consequence. The best frequency is once a week, when possible. 2. Grammar and spelling Sites that are well ranked in Google have little or no spelling and grammar errors. Before uploading content, make sure to check for spelling and grammar mistakes. Microsoft Word's spell-check may even be more than enough for this task. 3. Paragraph layout Not only on websites, but in any type of message that implies text, lengthy paragraphs are difficult to read and readers loose focus on the content. Google is also aware of this fact and prioritizes short 1 to 4 sentence paragraphs. The same applies to sentence length. Keep sentences brief and to the point with only relevant information. If there is an extensive idea that must be included, you can break it up into two or more sentences. 4. Keywords On well ranked sites, references are made throughout a page to keywords and variations of the keywords. Always keep content relevant to the keywords that are referenced to your site. 5. Lists Whenever presenting lists of items, it is better to show them bulleted or numbered and not in paragraph format. This is visually much better for your visitors and Google will also give it better pagerank. For example, see the difference with the text from this section in both formats: Example 1 - Paragraph format: When creating content, keep in mind updates, grammar and spelling, paragraph layout, keywords, and lists. Example 2 - Numbered When creating content, keep in mind: 1. Updates Some final thoughts: ? Always make sure that you have quality content on your site. ? If you write your own content, try to have an editor or a professional writer look at it before uploading, until you gradually develop your own writing skills. ? Make sure you update your content frequently. ? Distribute some of your content freely to other websites. This will generate more links to your site and improve your pagerank as well. ? If you don't have writing skills and aren't willing to pay a professional writer to continuously create content for you, you can opt to acquire content databases that will provide you with extensive content that you can update regularly. Once you have your site up and running, focus on content from then on. The design and layout of your site may be a one time only process, but content needs to be taken care of and nurtured to generate traffic and keep those visitors coming back for more. John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at johntulus@gmail.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales The old ways are not always the best ways.The traditional model of making money from affiliate products was simple. Search Engines The Masters Of The Internet Universe - Part 3 This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Expert Help From Google Answers Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database. Link Popularity - Basic Overview There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity. How Do I Improve My Web Site Conversion Rate? Part 1 Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website. Link Popularity Pitfalls As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. SEO Expert Guide - Ongoing Monitoring of Results (part 9/10) In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking. Search Engine Marketing (SEM) - Houses on Sand Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases. Google Page Rank - Important Or Just Another Number? In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is. If You Could Submit Just One Page To The Search Engines Which Should It Be? Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. How To Conceal Your Website's "Fingerprint" From The Search Engines The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people. All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. Copywriters: Make Friends with Search Engine Optimization I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'. Google, Adsense, SEO, and How It All Works Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. RSS Feeds - a Website Owners Friend in Disguise We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh. Does The Number Of Links On A Page Affect Ranking? Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away. Your Search Engine Optimization Strategy: Make Love, Not War When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods. Google, Yahoo! and MSN Line up More Goodies for Internet Users Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files. Your PC can Contribute with Google Compute Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life.
|
| home | site map |
| © 2006 |
