| |
| |
|
SEO Information |
|
|
|
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come up high in search engines "naturally" can take time and effort. When I say naturally, I mean without paying to be a sponsored link. The content of the web site has to be relevant. By this, I mean the web site content should be very descriptive, and ideally unique, about your business, product or service. This way search engines can rank your site according to this detailed, descriptive and relevant content. Some reasons that a web site will rank high: * Content is relevant to the company or business web site. * Keyword and keyword phrases are used in important tags such as title, description Meta tag and Header tags. * Site has been updated with new content regularly. * Other related businesses web sites have links to your site. The title of each page needs to be descriptive of the page and not just the web site. So keywords and the site or business name should be built into the title of each page. Avoid using any word more than three times in the title tag. Make Meta tags keyword-focused. Meta tags are tags in the HTML web page that describe certain things about the page such as the page description, list of keywords, page author, etc. The tags that are important here are the keywords and description Meta tags. For images on the site, alternate text should be set to keywords as well. Alternate text is the text displayed before an image is completely downloaded and displayed. Alternate text will be displayed in place of the image for text only browsers and if you've disabled the show pictures option in your browser settings. A title can also be set for an image, and by hovering your mouse over an image; the title text will be displayed in most browsers. Header tags should be used in your web pages, where possible. Search engines look for the h1-h6 Header tags as important indicators for what the text of the document will contain. Here is an example of building keywords into your hierarchical web page to enhance search engine results. View an example diagram here of building keywords into your hierarchical web page to enhance search engine results. Prominent tags used are title, description Meta tags, keyword Meta tags and h1 and h2 header tags. Keyword phrases relavent to the business of the web site should exist in the content of the web page as well is in these important HTML tags. Search engines analyze the text for relevant keywords, among other things, and rank the page accordingly. Additional keywords can be used throughout the document. Many experts recommend not using any keyword in excess of 5% of the total text of the page. Doing so may actually lower your ranking. A site map can help your search engine ranking as well as help your web site visitors find what they're looking for. For more information on this topic, and other search engine optimization topics, visit google.com. These are some basic techniques used to achieve higher visibility in search engines, and should help you attain higher results if they are used along with efficient, valid HTML markup. Contact us if you'd like more information on how we can help you achieve high web site visibility. Norm Euker of NJE Design provides high quality web design, Internet and email marketing to small businesses.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Googles Good-Writing Filter I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. 7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step. Link Building for Hilltop Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period. Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Writing SEO Copy - 8 Steps to Success We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Gaining Link Popularity Techniques Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co. New Site and Sandbox: How to Get Rid of It You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. Basic Search Engine Optimization For Dummies OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines. Google Ban - How Not To Get Banned By Google! Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips. 3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. 5 Things to Keep an Eye on in the SEO World in 2005... After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Search Engine Musical Chairs News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. How To Use Google As A Niche Website Builder The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U. How To Syndicate Your Content Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.-----------------------------Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?A fast and easy way to accomplish all of these goals is by using content syndication. Are You Losing The Battle For Search Engine Traffic? Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop. Google Loosing Fan Base? "Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Why Is SEO So Important To Your Site? You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location. Effective Keyword Optimization and Analysis Techniques Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.Effective use of keywords optimization and Phrases on your websiteKey to successful web optimization begins with effective use of keywords selection and placement.
|
| home | site map |
| © 2006 |
