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Getting Honest With The Search Engines Getting Honest With The Search EnginesI spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble. SEO Blues SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). Search Bots, Crawlers, and Spiders If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time?Not quite sure what I am talking about? Here is a few examples of various bots searching my website:207. The Google Sandbox - A Frustrating Inevitability or a Golden Opportunity? IntroductionThe Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the 'Sandbox' for 6-9 months, during which time traffic to the site is severely compromised. Design A Spider Friendly Site To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go. Shopping Carts and SEO Shopping and the Web. They go together like Mr. Google Gunning For Directories? Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. Organic SEO: Patience For Long Term Ranking Results When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results. Release from Google Sandbox Only to Search the Playground The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox. Your PC can Contribute with Google Compute Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. Tops In Toolbars? Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. The Role of the Robots.txt File to Improve Site Ranking! Not many web master take the time to use a robots.txt file for their website. How to Make Better Use of Web Site Page Titles and META Data We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. 7 Steps to Prepare You for The Local Search Bonanza At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market. Understanding Googles Algorithm What is the Google Algorithm?An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. Opinion - Search Engine Success This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Google Sitemaps: 7 Benefits You Cant Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about. An Introduction to Google Sitemaps .. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have).
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