| |
| |
|
Small Business Information |
|
|
|
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales. One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?" ? Have you ever stumbled over your words when asked what you do? ? Have you ever received the response, "Oh, I see", followed by silence? ? Do you ever feel as though you do not know what to say about yourself? I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do - what would you say, and you have only until the elevator gets to the bottom?" I have personally struggled with this at times, and equally have found that when I get it right, results flow - which initially could be as simple yet important of getting more time to converse with the person asking the question of you. A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton. This FREE workbook, which can be accessed through globizdev.com details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept. By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an 'elevator speech' concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers - all of which has led to an increase in revenue. The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will: 1. Develop a core marketing message 2. Learn to 'say' your core marketing message 3. Develop an executive summary for your business 4. Develop a set of marketing options - web, print, speaking, writing 5. Refine a range of sales techniques for your business Will the Marketing Plan Workbook guarantee your success? Of course not - your success is up to you. From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist. Get your FREE Marketing Plan Workbook at globizdev.com under Additional Resources For You. Promote yourself more successfully meldunn.com.au Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients. We offer a range of services including: ? Proposal and tender development ? Technical assistance ? Research and strategy development ? Quality review of submissions ? Market entry support ? Partner identification ? On-ground representation Global Business and Development Solutions Home
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Not Listening Can Hurt Your Small Business Most small business owners seek advisors who can help them improve their businesses. They want advice from those who have the experience and really know what they're talking about. Nevada Incorporation: The Advantages of Incorporating in Nevada Incorporation in Nevada has become an attractive option for savvy business entrepreneurs, and for good reason. Nevada corporations enjoy many benefits just not available anywhere else. Successful Small Businesses Use PR It's obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it. How to Raise Your Fees and Thrill Your Customers Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. How to Manage Your Pipeline How is your pipeline structured?I assume most of you have heard about the sales pipeline. Your pipeline is what keeps your business going. Attributes Of Companies You Don't Want To Buy! There are no "rules of thumb" in the pursuit of companies to buy. Each purchase opportunity has to stand on its own merits. Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea The restaurant industry in the United States employs an estimated 12.2 million people, making it the nation's largest employer outside of government agencies. Is Brick and Mortar A Passing Fad? Q: Is the online world the best place to sell a product or service these days? My friends seem to think that brick and mortar stores will totally disappear in the future. I debate this all the time with them, but it seems to be heading that way. Change May Be Your Ace in the Hole Whether it has been thrust upon you by external market forces or it has simply bubbled up from the internal dynamics of your enterprise, change itself always presents opportunity for improvement. And in a knowledge based economy, change may be the only thing we can count on as small business people. Small Business Failure? Nuts! Pardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences. Genius Time? It Matters I frequently give presentations at small business gatherings, providing me the opportunity to have engaging conversations with owners about the challenges they face. Based on their input, the economy continues to plug along, heading in the right direction, and distancing itself from the difficult journey of the past few years. How to Define Business Objectives Why does a good business relationship rely on having some common business objectives?As you attend networking events, you will gradually find ways that make it easy for you to mingle and be heard. Your message will need to be clear, focused and consistent each time. Mobile Car Wash Market Opportunities in California The current lack of industry leaders represents an exceptional opportunity for a large and organized mobile car wash company to achieve regional domination and eventually dominate the Southern California carwash market. The best place to start a regional assault on this market would be to concentrate North and West of Los Angeles; Chatsworth and Simi Valley to Malibu and Tarzana to Santa Barbara. Pressure Washing; How to Bid Concrete Cleaning Jobs Remember the cleaning business is all about time ratio to money. You want to be making at least a $1 a minute when doing concrete work at a minimum and aim for $100 to $200 per hour if you can get it. Small Business Stress Buster: Completion not Perfection Completion not Perfection Five Keys To Doubling Your Productivity and Boosting Your EffectivenessI frequently meet with business owners and executives who feel overworked and undervalued. Many of them are highly gifted and are in fact contributing a huge amount of work, energy and brilliance to the companies they own or work for. Justice In Action During the 1980 presidential campaign, candidate Ronald Reagan vowed, if elected, to appoint the first woman to the United States Supreme Court. Six months after his inauguration, President Reagan kept his promise - nominating a member of the Arizona Court of Appeals. Starting a Pressure Washing Business Are you thinking of starting a small pressure washer business to help clean up the world and make a little money? You might be surprised how many mobile pressure washers companies there are in the United States; approximately 45,000 of them. And since God made dirt on the Third Day; Genisis 1:9 - 1:12. SBIR - A Nice Add-on Business If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income. Creating Lists to Learn About Yourself, Your Business and Your Customers I love lists. I make them for everything. Expand Your Professional Organizer Business Grow your Professional Organizer business by branching out into related areas. If you have been doing the same old thing for a while, and are comfortable with it, it may be time to stretch your capabilities and offer something new.
|
| home | site map |
| © 2006 |
