| |
| |
|
Small Business Information |
|
|
|
If You Want Business - Be Consistent
Why does consistency in the message have an effect on how the business relationship is formed? Your message to others needs to be consistent. You need to define your expertise and develop your elevator pitch. Do not go to events and change what you do just because the person you are talking to needs something just outside your sandbox. Remember that they are at a networking meeting as well. If you tell one person something and another person something else, they may talk about you and then wonder what you really do. This is not the picture you want painted of yourself. You are the one that needs to focus; define what you do and keep that message consistent. Even as you develop your pitch, you must try to avoid generalizations. If I say "I am a Management Consultant", people will not think me an expert in anything, as my title says I am a generalist with no specific focus. If on the other had I say that "I am a Business Mechanic and I help organizations Maintain, Repair and Tune-up their Business Processes in relation to Marketing and Sales", then I have shown that I have expertise and they can more readily relate to what it is I do. My message will always be the same. What I do in reality may push the envelope but I will make sure that it fits in with my business description. You need to make sure that you are consistent with the message. By the way, consistency also continues with your company printed materials as well as your website. Identification of who you are and what you do through a consistent set of messages will draw more people and organizations to you. They will have the understanding of how you fit into their organization and how they can use your services. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
ADH Will Make Your Life More Productive & Your Life More Profitable What is a Virtual Assistant?? A Virtual Assistant is that indispensable element of your office staff - a professional that provides high quality administrative services in a highly scalable, value added format.? A Virtual Assistant is not an employee of your company, but rather an independent 1099 contractor who can work either by the hour or by retainer. Who Makes the BEST Alliance What types of companies do you want to align yourself with?What is the best company to align with? It is a company that does not quite compete with your core business. By this we mean that the company has offerings that dovetail into what you have to offer. Business Owners - Do You Actually Own a Job? How many hours do you work a week? When was the last time you took an uninterrupted holiday? Do your staff have a better job than you? Now ask yourself, Do I Own a Business or a Job- with Overheads? Are you happy about the answers to these questions? If not, read on.In Empower Business Solutions experience, too many owners, after investing their time and money, have not got a fair return from their business. Who Makes the BEST Business Partner How do you find the best business partners?Finding a good business partner (outside partner, such as an alliance) requires an amount of due diligence. This simply means you will need to look at all aspects of the other person's business and sometimes a bit of their personal life. Reaping the Rewards of Cost Cutting In these days of insecurity and uncertain futures, the tendency is to manage for survival but the smart business leaders are actively hunting for profits.And they are doing this without launching costly new initiatives or major capital investments. How to Get Maximum Results With Minimum Effort Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. 6 of 1, Half Dozen of the Other Motivational author and speaker Jim Rohn says that for a business to succeed it takes about ahalf dozen things. Of all the millions of things you do, it's really that half dozen that count. Small Business Strategies - Four Critical Success Factors Scenario OneDuring a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the same 3 goals from everyone or would he receive 5, 10 or even 25 different goals? The business owner shook his head and thoughtfully responded, "No, I am sure that I would receive more than 3 goals. What is Rule 15c211 and Reverse Merger Rule 15C211Under SEC Rule 15C211, a U.S. Fire the CEO If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business. Creating a Paperless Office When working from home, it is usual to find that you have your office in an area that is not very big, such as a box room or even in the corner of the kitchen. When your business really takes off, you will begin to discover that your work area starts to get swamped by paperwork and that you are running out of storage space. Questions to Ask as Your Business Grows Here are some of the questions that you need to ask yourself regarding various areas of the business before you start your growth push. Are you clear on the goals of your business? Are your managers and other staff also up to date with these goals? Does your accountant or other adviser know what you are planning? Have you developed a business plan which brings into play the whole area of growth, which includes the resources that will be required of it? Have you assessed the performance of your marketing and advertising sections and if so, are these adequate? Have you put in strategies to get repeat sales? Are you clear about your competition and what you need to do to win when you start expanding your operations? Are you confident about your current advertising plan, including whether you have identified your target market and also the methods by which you will reach that market? Have you put in place policies for your employees? Do you feel you have loyal and productive staff? Have you put in place strategies for motivating your employees? This could include a system of extra remuneration or some other way of acknowledging their efforts. Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service Washing the exterior of a truck. Sounds easy right? Well, it's not really. How to Profit from Business Consulting Opportunities Business consulting opportunities might be just what your are looking for in a home based business.What do you do? Do you possess a mastery of your career? Are you articulate and able to convey ideas clearly? If so, you may be the perfect candidate for providing business consulting services. Making Your Product Desirable For Alliance Partners How do you make sure you have the business solutions or services that your alliance partner needs?You can only make sure that what you have to offer a company fits into their goals and mission if you do your research on what drives that business. If you go in "cold" you are not likely to win any business as you do not know enough about the company and they certainly do not know enough about you. How to Start an Office Support Service Office support services can range from basic data entry to a fully-staffed office handling all the details of a client's business.An office support service company can start very small, offering only a limited selection of services and expanding as you gain the capacity to do so. 50 Ways to Save Money There are countless ways to save your business money. Unfortunately, many Australian businesses are overlooking them, or simply don't have the time to go searching them out. Online Search: Small Businesses Level The Playing Field Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. How to Use Graphs and Charts in Your Business Plan Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is "it depends. A Small Business Must Have a Solid Foundation We all know that a building has to have a strong foundation if it is to survive, so, too, a business.There are many planks that support a business but there are four corner-posts that bear the most weight?The four corner-posts are Marketing, Selling, Production and Financial Control.
|
| home | site map |
| © 2006 |
