| |
| |
|
Small Business Information |
|
|
|
Creating a Dynamite Account Plan
Why do you need an account plan? When you first decide to approach a company through an introduction, networking event, or from your daily routine, you will need to put together and account plan. This account plan will be part of your power page and it will contain information about your own personal approach to winning the account and a plan on when to follow-up. An account plan is like setting goals. You have the ultimate target and the steps to get where you want to be. One thing about the account plan is that sometimes it takes a long time to get from where you are now to where you want to be, in regards the company you are approaching; sometimes we never get there! I put an account plan together and my target was a large corporation which shall remain nameless for now. The time between beginning the plan and actually fulfilling the plan was three years. I had to jump through a lot of hoops in order to get to the right people. The timing was also crucial, I had to gauge the best time of year (budget year) to approach the company, and also make sure I had the right knowledge to get in the door. In another case, I put a plan together for another large corporation, found a contact that I already knew from fundraising events, and picked up the contract in fourteen days. I basically knew where I wanted to go with the account and followed through. Planning and goal setting can be onerous for most of us. It is especially difficult to set company and personal goals but it is extremely important to do them without fail. The only time I have really succeeded in gaining accounts is when I planned the process. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
How to Compete with the Big Guns?! Many small business startups fail within the first 2 years of existence. There are several different factors reason for the failure. Data Loss - Can Your Company Survive? (Most Do Not) Data. Most people think it is a term relegated to the kingdom of geeks. 1-2-3 Steps To A Successful Joint Venture A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits.Joint venture marketing is rising in popularity everyday, but it does take some skill, good planning and foresight to execute. Venus Transit - and Small Business? On June 8, 2004, the world witnessed what no one living today had ever seen.. Truck Detailing Shop Business Case Study As an entrepreneur you can learn a lot by following the real life case studies of other entrepreneurs. Often the text books in school leave out the beginning details and the juicy part of how it all comes together and is created out of nothing but a thought. The Key to Small Business Growth? Buyer Alignment Unfortunately for all buyers, each selling organization and their individual sales professionals are unique and often require immense amounts of energy to build a relationship with. This keeps buyers guessing, which in turn keeps the sales organization guessing. Employee Email and Internet Use - A Small Business Guide IntroductionIt is widely recognised that Email and the Internet is here to stay! Both mediums have become a vital part of business and personal communication in a world that increasingly relies on technology. We understand its benefits and sometimes berate its downsides; too much email, lack of personal communication, spam, the risk of employees accessing inappropriate material and using employer resources for personal gain. How to Curb Antique Shop Theft Inexpensively If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it. 10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature 10 Best Practices to consider as your SBIR negotiations approach contract signature:1. Draft your confirmation of negotiations, be sure to memorialize that this is an SBIR type contract along with the applicable data rights and SBIR related terms and conditions. Provide Affordable Health Care To Employees At Little To No Cost To You You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe. Small Business Server Business Tips Top 3 Ways to Maximize Your Small Business Server Consulting ProfitsOver the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon. Its Spring - Time For A Compensation Program Tune Up Now that winter has passed, the annual ritual of spring cleaning is in full swing. Spring cleaning is more than cleaning the windows and clearing the cobwebs that hid in the corners during the winter. A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners? And is having a logo really that important?My answer to both of these questions is an emphatic YES!A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. Do You Microbifer in Your Cleaning Business? Microfiber cleaning towels have been around for about ten years now. When I first heard about them they were being sold through distributors in an MLM business. Business Owners - Do You Actually Own a Job? How many hours do you work a week? When was the last time you took an uninterrupted holiday? Do your staff have a better job than you? Now ask yourself, Do I Own a Business or a Job- with Overheads? Are you happy about the answers to these questions? If not, read on.In Empower Business Solutions experience, too many owners, after investing their time and money, have not got a fair return from their business. Creative Business Card Marketing Announcements can be handed out as a business cardAnnouncements can be more than just a press release that lets the world know that something special has occurred at your place of business or to you personally. You can make announcements for almost anything. Employee Induction - Are you Inducting your People - A Practical How To In today's fast paced marketplace it is easy to neglect the small important things!Recently we assisted an organisation prove they had complied with their obligations in inducting their employee. The employee tried to bring a claim for severe stress against the business. Reaping the Rewards of Cost Cutting In these days of insecurity and uncertain futures, the tendency is to manage for survival but the smart business leaders are actively hunting for profits.And they are doing this without launching costly new initiatives or major capital investments. Business Relationships Defined What makes a business relationship?What really makes a business relationship? This may be very hard to define as it goes beyond just meeting the person and chatting about something you have in common. A relationship is developed over a period of time and usually does not happen instantly. 11 Things Small Business Owners Can Learn From The Supreme Court 1. Have A Strong Constitution - Justices deliver decisions by interpreting the U.
|
| home | site map |
| © 2006 |
