| |
| |
|
Traffic Building Information |
|
|
|
Top 10 Traffic Building Mistakes To Avoid
When people look to submit their sites to the major search engines, there are some key mistakes that should be avoided for successful promotion. Spam The surefire way of getting your site blacklisted from the major search engines. Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success. It isn't. Untargeted Traffic It's one thing to generate lots of new traffic to your site, but is it the right traffic? If you're selling DVD's for example, you want potential buyers to visit, not people who are searching for pictures of a certain movie star. Best to make it clear in your meta information exactly what your site does, then you'll get the type of clientele you're after! Single Keywords Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hit the bullseye in a traffic sense. Multiple word keyword phrases are the key to traffic success. Instead of going for "books", go for "thai recipe books" or whatever your target market is. You'll have far less competition for that keyword phrase than just a single word. Believe us, we've worked on a bookseller's site. Poor Design There's no way around this one. You can have the best rankings in the world, but if your site looks bad, you'll lose that traffic as soon as it arrives. Good, simple, clean design always wins - sloppy design and gimmicks don't! I Don't Need Links Oh yes you do. Links are crucial to the traffic building game. Without links to your site from others (if they're competitors, even better), good meta information won't be enough. Most search engines will rank your webpage according to its popularity with its peers. if a lot of sites link to yours, it must be good, so Google & Co. will boost your rating (link popularity algorithms). Read our dedicated article here. Messy Meta Tags It's worth spending a bit of time getting your meta tags in order - they tell search engines what your site's about, and act as a basic marketing tool to attract visitors to your site. Check the spelling and make them relevant and you'll be off to a flyer. Read our dedicated article here. Stickiness Page design and marketing are inseperable. Once you've attracted your visitors, your traffic building exercise has gone well and your site looks good, what are you offering which will encourage return visits? Regular site updates are very useful since your site will appear active and worth revisiting. The most successful sites we've worked on have been regularly updated. After all the effort you've gone to in gaining traffic, it's worth considering how to hang on to it. Messy Code After the search engine robots have visited your site, they'll see the meta information first, then they'll scan your page for the first chunk of relevant text. A large number of sites have cluttered code (Javascript usually) after the meta tags. This will not help your search engine ranking since the relevant text will be too far down the page. Try hiving the Javascript code (or similar) into another file and refer to it from the HTML. Beware of Rogue "Experts" Before handing your hard earned money over to "Site Submission Experts", be sure to find out exactly what you're getting. They may claim to be able to submit your site to "30,000 engines", but let's be honest, there's only a handful which create almost all the search traffic on the web, so you can submit yourself. Some firms claim to guarantee you a Top 20 ranked page - yes, if your search phrase is 8 words long. It's not that easy in reality. Reputable firms can help you optimize your pages, and advise you on how best to market your site to your target audience, so best to do some homework first. Patience Building traffic is an ongoing activity. After your initial hard work, you should check your pages on the engines and "tweak" them if the results aren't as you expected. Traffic is the oxygen of the Internet and your site is dead without it, so regularly give your code a tune-up and resubmit if necessary. Don't oversubmit though. If you look at your server logs, you'll see the major engine robots visiting on a regular basis, they'll pick up your changes soon enough if you can afford to wait a week or so. All the best with your traffic building efforts! About The Author James Leckie is editor of http://www.bytestart.co.uk - the small business portal and http://www.trafficgeneration.com - the web promotion portal.
MORE RESOURCES:
Traffic-Building - Google News |
|
|
|
RELATED ARTICLES
How to Drive a Stampede of Laser Targeted Traffic Using Postcards How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested?This kind of money sounds insane doesn't it, especially when you consider that most websites are lucky if they can make a $1 out of a visitor. And the chances are that you would label me a liar and a scam artist for even making such an outrageous claim. What A Tangled Web We Weave The world wide web or www is a wonderful, inspiring, endless, fantastic place. They do call it a web for a reason - there are hundreds of thousands of websites all linked together out there. Linking is Queen If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. 3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic Why would you pay for advertising if you could just get it for free? Well, the truth be told, most free advertising methods are mostly alot of hype. You often get what you pay for: nothing! Even the good free methods are often misunderstood & not used to their maximum benefit. Generating Traffic On A Budget Most webmasters keep their prized web traffic generating systems to themselves or charge an arm and a leg. I am one of the guys in the trenches. 5 Illustrious Strategies To Explode Your Web Site Traffic Are you spending hundreds of dollars on advertising campaigns, only to find out that you have earned a very small profit or none at all? Here are 5 illustrious strategies that will help you explode and create viral traffic to your web site.1. Free Targeted Internet Traffic Let others help with your marketing efforts. You can have strangers pass your site to others and span the globe with viral marketing. John Reeses Top Traffic Secrets! Track all sources of traffic generation.John Reese stresses the need to track where all traffic comes from and at what cost. How To Get Guaranteed Traffic With Overlooked And Little Used Methods Traffic. We all know that without it our sites will sit there lost in cyberspace. No Cost Ways To Increase Your Web Site Traffic Promotion Web site traffic promotion is crucial in today's Internet world. You must get the word out on your website, otherwise your sales will suffer. Importance of Keywords - Wrong Keywords Means No Traffic! If your new to the internet marketing world, you might not understand how vitally important choosing the right keywords for your website is. Most people who put up a website (designers included) don't realize that the right keywords on your website will improve your search engine rankability. Keeping Track of Your Link Exchanges All of us want to increase traffic to our web sites. It helps our search engine rankings, and provides us with potential new customers. Reciprocal Linking Do not pay anyone or any service to submit your website to major search engines.They will just enter your site using software designed to do this, which is something you can do for yourself. 10 Ways to Increase Traffic to Your Website Ever since the time websites became new to the World Wide Web, webmasters have been trying to direct traffic to their websites. As this was no easy task, webmasters found a way; a way that cost them money. Link Popularity and Your Add URL Page With all the buzz going on about the importance of a site's link popularity, the "look and feel" of your Add URL page (or whatever you have named your add URL page) has taken on an increased importance as well.On a scale of 1 to 10, how would you rate the look and feel of your site's Add URL page?During the research phase of creating my "Link Popularity IQ" Web site, I encountered Add URL pages that spanned the full spectrum of a possible look and feel rating of 1 to 10. Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic You get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then!You write the article, and even come up with a 'catchy' title. For Both Search Engines And Real Estate, Location Is Everything It's all about location, location, location!In the past.. Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles This article will be continually updated with your feedback and updates will appear http://www.its-brilliant. Good Traffic is Targeted Traffic Targeted traffic: the demographicAssuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group. Targeted Traffic for Your Website - 3 Guaranteed Ways to Create Lift-Off Targeting traffic for your website is as easy as knowing how to simply direct traffic to your website rather than another one. The information web surfers are looking for is usually available on hundreds if not thousands of websites, so you have to make sure you are extremely diligent about keeping your website high in the search engine rankings.
|
| home | site map |
| © 2006 |
