Web Design Information

Choose & Use the Best Colors, The Psychology of Color


Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.

1) The psychological effect of colors,

2) The effect on the readability of your site, and

3) The complementary choice of colors for your background, graphics, links, and text

These are all areas that must be well satisfied to create an effective and professional web site.

Listed below are a few characteristics of color that should always be considered when designing your graphics.

ุ Colors have an effect on our emotions within 90 seconds of viewing.

ุ Color choices can motivate, impress, and persuade your prospect to buy from you.

ุ Colors not only intensify the item, they greatly influence our behavior.

ุ The effects of color differ among different cultures.

ุ Color choices alone are sending a specific message to your viewers.

Given the fact that people respond more to non-verbal cues than verbal cues, it's all-important that you choose the corresponding colors for the emotional trigger you want to trip. The following colors are associated with certain emotions or qualities in North American culture.

White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile.

Black - Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites.

Red - Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing.

Blue - Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary.

Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye.

Brown - Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature.

Gray - Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.

Pink - Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Purple - Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by the artistic.

Orange - Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Yellow - Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in.

Gold - Suggests expensive, and prestige.

Silver - Suggests cold, scientific, and prestige.

Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to the current emotion of your prospect and to the message you want to send. Then choose your colors.

Andy Eaton has created a 10 day ecourse, which includes informative articles, training videos, special offer discounts, plus lots more - finally learn to create your own amazing ecover graphics. simply send a blank email to arpgraphicslist@graphicsecretsexposed.com or visit http://www.graphicsecretsexposed.com


MORE RESOURCES:

Web design firm's span reaches from Dnieper to Danbury
Danbury News Times, CT - Dec 1, 2008
... a city in western Ukraine near the country's border with Poland, got the idea to start the firm while working for another Web design outfit in Stamford. ...


Web Design Training โ€“ Spring Semester
Marywood University News & Events, PA - Dec 1, 2008
A two-part workshop in web design will be offered on Tuesdays, 1:30 โ€“ 3:00 pm beginning January 13. Part A: Introduction to Web Design (Jan 13 โ€“ Feb 24) โ€“ a ...


Corpus Christi Web Design Now Available โ€“ WebDesignRush.com is Live
PR-CANADA.net (press release), Montenegro - 14 hours ago
Weโ€™re catering to small businesses in Corpus Christi and surrounding areas to bring affordable web design to small businesses. Web Design In Corpus Christi, ...


Web design & FOSS
ZDNet UK, UK - Dec 1, 2008
Having just moved house, I had the interesting experience of being without a telephone handset. And my current mobile provider 3 [% coverage] can't always ...


Extra Cash for the Holidays or Anytime With the Launch of Diamonds ...
MarketWatch - 15 hours ago
Bayshore Solutions' award-winning Web design team utilized their Microsoft Gold Certified development capabilities along with their interactive marketing ...
Extra Cash for the Holidays or Anytime With the Launch of Diamonds ... International Business Times
Businesses Thrive Amidst a Recession Thanks to Live Help TMCnet
all 11 news articles


Mercy student 'wow's' in web design contest
Mirror, MI - Nov 30, 2008
Mercy High School Junior Michelle McCarthy was awarded first place in the 2008 Michigan Council Women in Technology Foundation web contest held at Lawrence ...


Web 2.0 principles for good web design
Bizcommunity.com, South Africa - Dec 1, 2008
Web design can be deceptively difficult, as it involves achieving a design that is both usable and pleasing, delivers information and builds brand, ...


SEO and Web Design are "Recession Proof"
About - News & Issues, NY - Nov 28, 2008
Silicon Alley Insider -- a group blog focused on the New York startup scene -- published a post today titled Recession Winners: Web Designers, SEO. ...


Three day Web design Conference will be held in Boston December 8 ...
PR-Inside.com (Pressemitteilung), Austria - Dec 1, 2008
2008-12-01 15:45:33 - December 8-10, 2008 - a tremendous event in the field of Web design and technologies will take place at Westin Copley Place in Boston. ...


David Cosgrove Los Angeles Web Design Wins Top Honors in Business ...
Press Release 365 (press release), FL - Nov 27, 2008
SIMSBURY, CT -- David Cosgrove Los Angeles Web Design has been recognized by StartupNation (http://www.startupnation.com) as one of the top businesses in ...

Web-Design - Google News

home | site map
© 2006