Web Design Information

Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?


There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:

  • Client-centric and easy to remember name(s)
    Your website can have more than one domain name that directs potential clients to the single site. Your service professional business website should have at least two domain names. One being your name, which is the most likely thing a client will try if they don't have your web address handy, e.g. www.bethmlyons.com or www.michaelport.com and should be something that speaks to the market you serve, e.g. www.techiecoach.com, or www.smallbusinessexcellence.com.

  • Something that grabs your client's attention
    You have 3 seconds to grab your potential client's attention before they leave, potentially forever. Engage their passion, inspire their imagination, and give them something of value in exchange for their email address.

  • Language that speaks directly to your target market
    Your site should speak to the needs and desires of your target market in language your client uses and understands. Offer specific solutions, and describe the benefits of they'll experience from working with you.

  • Success stories that establish you as an expert
    Demonstrate your expertise. Share your personal story. Share success stories and testimonials from past and current clients.

  • A Call to Action
    You must have a clear 'call to action'. What do you want your visitor to do? Your 'call to action' must be one which is easy and obvious for your potential client to take (sign up for your newsletter, special report, etc.).

If you include each of these 5 things, and you provide solution-oriented offers to the current needs and desires of your target audience, you'll not only distinguish yourself from other service professionals, you'll lay the foundation for ongoing web-based success.

Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.

About the Authors
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

Beth M. Lyons has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com


MORE RESOURCES:

Sales & Marketing Technologies Opens New Tampa Web Design and ...
Emediawire (press release), WA - 10 hours ago
Sales & Marketing Technologies, a full-service Web Design, Internet Marketing, Search Engine Optimization and Website Hosting firm headquartered in Orlando, ...


Killer Startups

ProtoShare.com - A New Approach To Web Design
Killer Startups, FL - Oct 8, 2008
Protoshare is a tool that makes it possible for a team to collaborate in real time during the different phases of a website’s development. ...


Web Design- Tips to Resist Financial Crisis
NewDesignWorld (press release), UK - Oct 7, 2008
... or don’t know a way to enter Chinese markets. Apart from doing web design, we also do content management and something you want to enter the Chinese market.


Creativematch

Marwyn invests in standout web design from twentysix
Creativematch, UK - Oct 7, 2008
Digital agency twentysix has developed a new website for boutique financial investment house Marwyn that communicates the company’s forward thinking and ...


Web Design Tips
Poynter.org, FL - Oct 6, 2008
I rarely write about web design issues in this column since our mandate is to write about ways to use the Internet as a reporting tool (and besides, ...


Local Web design firm now offering inexpensive sites
MidlandOnline.com, MI - Oct 6, 2008
“BuildCheapSites.com is going to revolutionize the way Web design is done in Mid-Michigan,” Wolf said. “Our easy-to-use interface and wealth of options and ...


Pros and cons of Web design
Scripps News, DC - Oct 3, 2008
They loved Web design, but not corporate life, so they decided to venture on their own. Owen, 29, and Oliver, 27, recruited Oliver's brother, Paul Oliver, ...


Long Island Web Design Company Benjamin Marc.com Launches New Website
PR Web (press release), WA - Oct 4, 2008
Benjamin Marc.com started as a web design company and now have grown into a full service business development company. Nesconset, NY (PRWEB) October 4, ...


Christian Web Hosting Company Gives Away Over $1700 of Web Design ...
HostSearch.com - Oct 3, 2008
COM) – Christian web hosting company Clementineshosting (http://www.clementineshosting.co.uk/) is giving away web design and hosting services to a value of ...


PR Web (press release)

Dallas Web Design Company Launches New Site, Expands Market Reach
PR Web (press release), WA - Oct 3, 2008
Dallas web design company, NetSuccess, has launched a new website providing samples of the company's work and details about its web design, search engine ...

Web-Design - Google News

home | site map
© 2006