| |
| |
|
Web Design Information |
|
|
|
Top Ten Ways to Increase Web Sales - Part 1
You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter. Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits of your service or product. "Before I learned this ultimate power technique, my Web sales were flat." 2. Preplan and know your Web site's purpose and audience before you contact a Web Master. Without knowing your site's clear purpose, your headlines and copy for each product or service will lack clicking power. If your visitors don't get a chance to know why they should use you or your product, they will be confused and leave your Web site. Before you write much copy, make a list of your benefits and features. Your visitors want to know what their outcomes are for reading your book. Benefits sell. Use this list to create an order-pulling sales letter and headlines. You must also know your audience before you write a word of Web copy. To preplan your Web site, write out an audience profile. Think of income, age, sex, Internet savvy, how they spend discretionary money. Make another list of your audience's resistances. Later apply to your sales letter where you put them up, then answer them. If you offer a book, make sure you compel your visitor to go to your sales and order page. Always make it easy for them to buy. Maybe you are like me, when you visit other professional sites; you often leave wondering what are they selling? What do they want the visitor to do? 3. Sell your products and services through brave, bold, headings. Headings can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service). 4. Use sparkling testimonials from the rich and famous on your home page and all other pages about each product or service you offer. Place your best testimonial with at least three benefits in it near the top of your home page. Rather than put all testimonials on just one page, sprinkle them generously throughout your site. An excellent testimonial can become the hyperlink that sends your visitor to your sales message. Even on your order page, include a testimonial at the top of your listing. You may already have testimonials on your Web site for your product and service, but do you have them for your ezine, fre.e articles, and teleclasses? 5. Support your home page "Passion Approach" copy with proper links to product sales letters, stories, and service. Let's say you have a bold heading "Quadruple your Web sales in Four Months with Opt-In Ezine Articles." You can make the whole phrase a hyperlink that with one touch, will lead your visitors where you want them to go--To your sales letter, of course! Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site? Part two of this article is available at http://www.bookcoaching.com/freearticles/article-134.shtml. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Using Server Side Includes to Simplify Your Web Design An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file. What Happened to My Website when I Deleted the Home Page by Mistake? There is a widespread confusion among lots of new website designer concerning the home page.If you get any book, any course, or ask most web page designer how to build a website, they will advise you to build your home page first. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. How to Force Your Visitors to Order Immediately! This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is. Tips for Getting More Sales From Your Website (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. 5 Easy Ways to Improve Your Website When designing your website, remember to avoid useless and confusing features, however "cool" they may seem to be. Usually, keeping things simple and consistent are the best way to go. Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising So you're on the computer, as usual. Your eyes are smarting. Why Choose A Professional Web Designer? It seems that almost every Tom Dick and Harry do web design in one form or another. Everyone seems to know a friends' brother's son who can build websites for real cheap. How To Design Your Web Site With CSS Cascading Style Sheets (CSS) allows you to create fast loading pages, increase your search engine rankings, and modify your whole site with one style sheet. So why don't more people use them? This is because they got so used to html design and are afraid or too lazy to upgrade their skills. Are Web Templates Worth It? First off, I am a designer. Now you're thinking, here's this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60. Design vs Content: Who is KING? Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one. Having A User Friendly Website Let's look at what your user wants to see at your website.1. 6 Reasons Why Using Flash is a BIG Mistake Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. Using Graphic Design on Your Website Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. You Too Can Have Fun With Sepia Images! If you are one of those who wonder how people come up with the cool looking sepia tone prints that you admire so much. If you are doubling up with jealousy over a sepia tone, here, we will give you tips on how you could achieve this sepia tone, too. Web Crimes: how to avoid common website design mistakes Thinking about designing your own website? Think again about adding any of these "features"?1. Animated gifs. Top Ten Absolutely Free Websites for Downloading Cool Fonts The following list of websites is the best compilation of sites on the web where you can download many different fonts totally free. Also, there are a variety of different types of fonts and styles you can download from the following sites so start searching today. Affordable Website Design In Manchester If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product. Why Should You Care About Your Web Site Colors? **How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. Make Your Web Site User-Friendly You can create a website that attracts customers, not repels them, with a little common sense advice.Everyone wants an attractive professional looking website.
|
| home | site map |
| © 2006 |