| |
| |
|
Web Design Information |
|
|
|
6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition. Convenience - Allowing your customers to make decisions at their convenience is a very powerful element. Nobody wants to feel pressured or hurried into making a buying decision. When a customer can go to your website, browse your products and services, and make a purchase at their convenience, you are satisfying a crucial consumer obstacle -- time. They don't have to keep returning to your storefront every time they wish to evaluate your value. In fact, most customers do not buy something the first time they see it. Instead, they must see and consider it several times before they finally talk themselves into purchasing. A website allows customers to quickly review their reasons to purchase something, leading to a greater number of impulse buys. Information - A website can allow you to communicate much more information about a product or service than an in-store display or advertisement. You can also control the way the information is presented. Supplying information in an orderly step-by-step process can greatly improve the chance of a purchase. Evaluation - Many customers will not purchase something without searching for the best value. The internet allows your customers to obtain the information they need to feel like they are making an educated buying decision. Make sure you are using your website to take advantage of this opportunity. Inform your customer why your product or service is of the best value compared to their other options. Always acknowledge the competition instead of acting like your product or service is the only one out there. Guidance - The pages of your website should guide the customer towards the specific solutions they are looking for. They should serve to help them quickly locate what they came to find. Think of it as a store map located at the entrance of a department store. The customer can use this directly upon entering the store to get to the department they are interested in, instead of wandering around looking for it. Get their relevant information in front of them quickly while they are still the mood to purchase. People buy on impulse. If they have to spend 15 minutes searching for what they are looking for, that impulse may very well fade away. Contact - The internet also allows for another form of contact with your customer. Some people can be hesitant about talking to a representative in person or on the phone if they don't feel very knowledgeable about the product or service. Email allows them to carefully collect their thoughts before sending them. They feel less awkward about their lack of knowledge. Again, use this opportunity to gain an edge over the competition. Go out of your way to educate them about the product or service. Entertainment - Use the informal atmosphere of the internet to entertain your customer. The internet is used by more people as a means of entertainment than as a means of business. If used effectively, entertainment can significantly improve the business relationship. Provide clever facts, amusing presentations or even a witty character or mascot to assist them. However, be sure that the entertainment is used appropriately. Be sure that is does not obstruct the information or value you are trying to bestow upon them. Always use your competition to your advantage. Research how your competition uses these characteristics to improve their customer relations. Your website does not have to be boring just because it is informative. Create an appeal that will set you above the competition. The internet can be an extremely powerful tool for your business, reaching a greater audience than ever before. A successful business uses a complete arsenal to reach its market. ------------------------------ Copyright 2004 Mike Moorefield III About The Author Michael Moorefield is one of the founders of ThirdWeb Solutions, a digital multimedia company specializing in creating and improving the internet presence for small businesses. Working with a range of businesses to establish a prosperous web presence keeps Michael up to date with online trends not only in a design & development aspect, but a business aspect as well. Visit http://www.thirdweb.com for more info.
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Creating Quality Websites Websites, there are literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. Creating Your First Website Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected. Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales It is common sense.The more time people spend at your web site, the more likely they will know more about your products and services. Bad Web Design: ActiveX ActiveX uses an interesting method for enforcing security .. The Top Ten Checklist For Low Web Site Sales You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. Why Should You Care About Your Web Site Colors? **How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. Web Design for Dictators No question about it, web design is an art. Finding the right blend of style and usability is a delicate balance that few, if any, fully master. Immutable Laws Of Effective Navigation - Part 1 The first immutable law of effective navigation: It's gotta be readily available.Visitors should not have to hunt for your navigation or wonder where to find it. The Newbie's Guide to Small Business Web Design You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.You can still be highly successful and save money by doing the job yourself so long as you've got the willingness to learn and the time to spend on the project. Dont Overdo it! Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!1. Teach Yourself CSS The Easy Way I taught myself HTML back in the mid-nineties and was proud of the fact that I was able to accomplish the design of fairly complex web pages with nothing more than a starter HTML book, an HTML reference book, and the knowledge I had stored in my head. But back in those days, we web designers had what looking back was a fairly limited amount of tools with which to work, and the quality (or lack thereof) of sites on the web was lackluster at best. Does Your Website Induce Seizures? QUESTION: We promote our web site in all our ad campaigns, but according to my website statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said would impress visitors, but it doesn't seem to be working. An Ideal Home Business Home Page From my personal experience of around two year as home business website operator as well as owner, I have spent enough time learning and unlearning. Observing other sites and constantly reading and contributing in online forums about managing a website. Do You Want To Save Time With Your Web Design? It starts off simply; a few HTML pages, a few hyperlinks, some affiliate links. Your mother is proud of her clever son. Top Ten Fonts for Website Design The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers. 5 Website Design Tips to Make Your Site More Attractive The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?In this article, you're going to learn 5 important website design tips to make your site more attractive. Business Opportunity for Graphic Designers As a graphic designer, you are sitting on a gold mine. You have a skill other people do not have, and you can use that skill to earn a good living. Basic Graphic Design Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. How To Start An Internet Business - Designing For Usefulness The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like. Make Your Web Site User-Friendly You can create a website that attracts customers, not repels them, with a little common sense advice.Everyone wants an attractive professional looking website.
|
| home | site map |
| © 2006 |