| |
| |
|
Web Design Information |
|
|
|
Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's not the flashy animation, and it's not your precious company logo. I'm not saying to remove these elements. Some of them are important. But they're mostly ego-driven. They are "me" messages, and have absolutely nothing to do with what you want your visitor to do. And what is that you ask? The answer is of course. You want your visitors to buy something. People who are considering doing business with you are only interested in one thing; "What's In It For Me?" One of the first steps toward a successful website is writing copy that tells the reader what's in it for him, in a style that is easy to read. Make More Cash Study any website that makes money and I promise you'll see the following copy elements in place: In the main body copy, the text color is always black with a white background, making it easy to read. This should be obvious, but it's amazing how many websites out there do not follow this very basic guideline. Testimonials, and other secondary elements commonly use a contrasting font such as courier, courier new. The background in light blue, beige, or yellow shade to make it stand apart from the white background of the main body copy. Verdana is the most widely used font for your body copy. This font was actually developed for use in the web. Times New Roman, Arial, and Georgiana are also popular. Never use more than two different font faces in your sales copy. The use of yellow highlights, italics and bold font-style for emphasis. Headlines and Subheads are usually a contrasting color from the black body text. A shade of red, dark green and dark blue are good colors. However, do not use more than three or four different colors. Sentence and paragraph font size is commonly between 8pt. and 12pt. Never smaller than that, and never bigger. Headlines and sub headlines usually between 14pt. and 18pt. Paragraphs never justified. Most common is left-margin with no indent. How To Write Successful Headlines In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about. Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines "Start with a well thought out headline." "Five times as many people read the headline as the body copy. It makes sense, therefore, to spend the major portion of your effort on headlines." "A good headline motivates action by stirring an emotion" "Write as many as 250 headlines before settling on one" 13 Proven Headline Words Announcing... Secrets of... New... Now... Amazing... Facts you... Breakthrough... At Last... Advice to... The truth of... Free... How would... How to... How To Write Attention-Grabbing First Sentences Joe Sugarman (of blu-blocker sunglass fame) and author of best-selling book "Advertising Secrets of the Written Word" has these tips on writing first sentences; "Keep it short, sweet and almost incomplete." For example: It's easy. It had to happen. It's time. It's crazy. The sole purpose of the first sentence is to get you to read the second sentence. How To Write Attention-Grabbing Ending Sentences "You must plant seeds of curiosity for the reader." "At the end of a paragraph offer a reason to read the next paragraph." Using sentences such as..... But there's more. So read on. But I didn't stop there. Let me explain. Now here comes the good part. These tips represent just the tip of the iceberg on breathing new life into your half-dead web site. We'll cover all of the other necessary elements in future articles. Stay tuned. I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading. Regards, Dave Peterson About The Author Dave is not only a Professional Website Designer. He also incorporates exciting state-of-the-art marketing strategies and expertise that help clients put more cash in there pockets. Providing great value to his clients.
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Affordable Website Design In Manchester If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product. What Your Website REALLY Says About You And Why It Matters Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. Is Your Website Color As Inviting as Your Home? Does Color Really Matter? We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked. Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Five Common Web Design Mistakes There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them. Reach Out To Billions Have you heard of 'Babel Fish'?It's a service provided by Alta Vista search engine people to translate every page you put 'Babel Fish' code, and up comes a a new language.Your page may be written in English, but people across Spain and Latin America can translate your web page into Spanish. How Your Business Can Win Online There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website. One-Product Sales Sites: Avoid These Top Blunders One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.. Drupal Modules There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules. Website Creativity: Why It Matters Now More than Ever If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed. Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site ~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~I'm smart. Keep Your Navigation Highly Visible Effective navigation stands out. It's clear, obvious, and highly visible. Dos and Donts in Web Design - part 2 (content) Do know your audienceIt's important to know your audience. If you write for a site that sells toys you'll use other words, colors, images etc. The Best Simple Software For The Busy Webmaster Here are a few programs I can't do without. They're free, and make being a webmaster much easier. Creating Your First Website? Your Options Creating your own website is great fun! But how is it done? Well, there are five main options, read this carefully and choose which one you think is best for you!Use software you already have:You may not know this, but you can actually use Microsoft Word to create webpages! This is great, since you can save yourself the cost of buying expensive new software. Just create your document as you would do normally, and then just select "Save As" from the File menu. Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive tons of free traffic which I doubt. How to Force Your Visitors to Order Immediately! This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is. What Drives Repeat Visitors To Your Site? There can be zillions of reasons why your visitors return to your web site. One might be very interested in seeing your animated photo on your main page, but kidding aside I've gathered 12 elements that invites your visitors to repeat their visits. Why Use Professional Web Site Designers For Your Next Web Development Project? Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes.
|
| home | site map |
| © 2006 |
