| |
| |
|
Web Design Information |
|
|
|
What Is Your Websites Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response? I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience! In late 1999 I created Shop Tour UK (http://www.shoptour.co.uk): "a unique way to surf secure UK shopping sites." (Well, that's what I thought, anyway! :-) ) The site started out life as a hobby site - no problems there! - but quickly started to take hours and hours of updating each day. (With no clear, measurable objectives it's very easy to continually change and 'improve' a site!) Shop Tour UK wasn't making any money, either - well, it was a hobby site! So I decided to redesign the site, join lots of affiliate programs, find the best affiliate programs, and focus the site on promoting those programs! --- sidebar ---
Yes! It took months to sign-up to affiliate programs and seek out the best of them. Yes! It took a couple of site redesigns. And yes! It is better to have clear, and measurable objectives right from the start! (That is, to know your site's Most Wanted Response!) But hey! Now I spend much less time updating my site (because I only concentrate on promoting the most profitable aspects of it), AND it is now starting to earn money! So how does this affect you?
Dr Ken Evoy introduced the Most Wanted Response (MWR) in his 'net-selling bible' Make Your Site Sell. It's probably the most important lesson in all of Make Your Site Sell. In essence, the MWR is what you most want your visitor to do after reviewing your content. And it should always:
Some techniques of getting your most wanted response include using the word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines. These are just a few ways to achieve your site's most wanted response (there are more). What's MOST IMPORTANT, however, is that you understand the concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all the effort you make in generating traffic to your website be worth it! Happy promoting! PS My site's most wanted response is *not* what you might think it should be. None of the shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote! About The Author Steve Nash is webmaster at http://www.shoptour.co.uk He discovered the Most Wanted Response concept by visiting Site Sell at http://www.sitesell.com/shopping101.html And now he's excited because Site Build It! now does it ALL for you! From site concept to site creation to site promotion to site profit. Marvellous! Site Build It! http://buildit.sitesell.com/shopping101.html
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Web Site Turn Ons When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started. Best Web Design And Free Web Promotion Tips This article gives free tips on how to find a cheap web designer and free tips on website promotion.Cheap web design services. Do-It-Yourself Web Design for Home-Based Businesses Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets of their larger competitors, but establishing that presence through a professionally designed and developed web site may not be an affordable option. In many cases, the only cost-effective way to get the web site you want for your business is to do it yourself. How To Make It Easy For Your Web Designer To Build Your Website You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer. Website Background Colors and Graphics: What You Need to Know Before Designing Your Website Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why? A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy. Good Content Pays! Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. 10 Nifty Ways to Prolong Your Visitors at Your Website Increasing the length of time a visitor is on your website will dramatically improve your conversion to sales. Use these ten points to check you are prolonging to stay of your visitors. Very Cheap Website Design Services Are you looking for somebody to build you a website, however do not have a very large budget? This is the position many people find themselves in and are on the lookout for very cheap web design services.There are companies out there or people who are just starting out in a career building websites who to start with will often offer their services at a very reasonable rate, basically to build up a portfolio. Dos and Donts in Web Design - part 2 (content) Do know your audienceIt's important to know your audience. If you write for a site that sells toys you'll use other words, colors, images etc. Get Rid of Your Frames A few years ago a lot of websites utilized frame technology.A website that uses this frame technology is apparent when the left hand or top of the screen stays the same and the inner part changes when links are clicked on. How to Double Your Online Sales Without Spending Another Dime on Advertising Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail. 10 Reasons Why You Need A Multilingual Website The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes. Be Friendly to Search Engines The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites?Relevance to a search: The frequency of the search word on a web page is an indicator of its relevance. How To Choose The Right Web Design Company 1. Size does not equate to competencePeople sometimes assume a company with more money, employees, office space etc will be more capable than one with less. Build It And Build It Cheap! Part II If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulations!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic. Banner Enchancement - Designing Your Banner A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. What Your Website REALLY Says About You And Why It Matters Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. Low Cost Web Design In Birmingham There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.
|
| home | site map |
| © 2006 |