| |
| |
|
Web Design Information |
|
|
|
One-Product Sales Sites: Avoid These Top Blunders
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site. Your headline serves as the key point of orientation for the reader and should be as strongly worded and pointedly targeted as you can manage. Do not use the name of your product as the headline - that's a weak marketing message. Instead, dramatize either the problem solved by your product or the solution offered, or both. For instance: Discover Your Family's Roots Through Easy, Fun Internet Research You can often add a subhead after the headline for even greater punch: Turn Words into Money with Copy That Even a Skinflint Can't Resist! Get a Juicier Return on Investment from Your Marketing With the Easy-to-Apply Secrets in This New Manual Normally you want to start your sales page by building rapport with the reader with respect to the problem or goal at hand. Make sure, however, that you not only make your case in a positive way for your product but also address and head off each and every worry, objection or doubt the reader might have about buying your product. For instance, how can you know so much about knee injuries if you're not a doctor? Or, do these money-saving strategies apply if I live in Canada or Bermuda? The biggest worry people have buying online from companies or individuals they've never heard of is, are you trustworthy? Am I going to get what I order and have some recourse if it's a pile of crap? A money-back guarantee goes part of the way toward assuaging this, as do testimonials, but just as important, and much more often neglected, is posting a mailing address and telephone number for the vendor. If it's a physical product that will be shipped, make sure you explicitly say how and when it will be shipped and whether you can ship it anywhere in the world for that price. Don't make the reader click through to the order form to learn how much your product costs, or how much it costs with shipping. As your copy builds toward its conclusion, remember to include what marketers term the "call to action": explicitly ask for the order. Do so prominently, so that someone skipping down the page can quickly find the "order now" button. Even better, insert an order button or link near the top of the page so that someone who arrives already wanting to buy can do so immediately. When you've built the strongest possible case for your product and orchestrated your pitch properly, consider the formatting of your sales page. Since this sort of site doesn't have a left navigation bar, the column of text often ends up much too wide for comfortable reading. Studies have shown that paragraphs wider than six or seven inches are difficult to read on a computer screen. Add blank columns to the left and right of your sales copy to narrow it to that width. Make sure too that paragraphs go on no more than seven lines, and a long run of paragraphs is broken up by subheads. And make those subheads interesting and meaty. Someone who skims down the page should be able to get the gist of your marketing message just from reading the subheads. Marcia Yudkin is the author of Web Site Marketing Makeover and 10 other books. A four-time Webby Awards judge and internationally famous marketing consultant, she critiques web sites and performs web site makeovers for clients. Learn more about her detailed critique sessions on five different kinds of web sites (including one-product sites) at http://www.yudkin.com/websitequiz.htm .
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client's first impression of you and your business. Good Web Design - What Is It? There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. Three Things You Must Do When Designing and Building Your Small Business Website If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner. Website Checklist 10 Basic Things Your Website Should Have .. How to Hire a Web Designer/Programmer for Your Website Hire a designer or a programmer for your website is a daunting for any business entrepreneur. Remember that you're the important part of a design process. Should I Use Pop-Up Ads? Web advertising has taken many forms, including those that appear within the Web page as an in-line graphic, as well as those that "pop up" (over) or "pop under" a browsing window. If you are considering the use of pop ups on your website as an advertising method, this article provides some points you should consider. The Secrets of The Shriekers I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.For the purposes of this article, let's refer to Amazing Formula (http://www. Love at First Site: Giving Your Website Visitors the right Impression Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute. Bad Design Characteristics For A Website Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites. Basic Graphic Design Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. The Golden Rule Of Website Building Copyright 2005 Robert EvansSetting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services online. Quality Graphics for your Web Site For most people graphic design does not come easy. Unfortunately this is why there's an abundance of shall we say "struggling websites. Build It And Build It Cheap! There are several very good reasons why you should consider building your own web site versus having someone do it for you. It's more cost efficient, you can make it much larger in content, you are more involved in how you want the pages to look, and I have actually enjoyed learning the dos and don'ts of website profiling. What Your Website REALLY Says About You And Why It Matters Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. Positive Design Attributes for a Successful Website Designing a website is hard job, and requires you to think out a plan of action, and put in a lot of work to make it successful. There are many different kinds of websites on the Internet, but if you look at all the top performers with high traffic, you will notice that they all have similar design characteristics which place them as the best in the world. Let Your Website Make You $$$ While You Sleep! and All That Other B.S.! Well, you've got your product, started your home business, and even have your website up on the internet. Only one problem, where is that money you were supposed to be making? Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer. Web Design Tips To Boost Your Sales The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase. Maximising Web Site Viewability - Resolution This is my second article on maximising web site viewability. Analysing screen resolution data. Why Web Pages Appear in the Wrong Location after Uploading to my Website? If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box. Building Web Sites Using Web Templates Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates.
|
| home | site map |
| © 2006 |
