| |
| |
|
Web Design Information |
|
|
|
Do You Really Need A Website?
Nope. You certainly don't need a website. But you don't need many of the things you've come to rely on, such as your cell phone, e-mail, or faxes. And there's no point in having an Internet presence if those you want to reach lack computers or online capabilities. Or, if you have nothing to say. But, if you do have something to say, and your audience is accessible on the Internet, then consider a website. Years before the Internet, I prepared a brochure to give to people who wanted to know what I did. It was pocket size, so I always had a few on hand to give out. And it was more impressive, and more descriptive of my services than a business card. Think of a website as an electronic brochure with many advantages over a printed brochure, such as: 1. It's unlimited in quantity. You don't have to get a few thousand printed every time you run out. 2. It's easily updated and, if you do it yourself, cost-free. 3. You can link it to your newsletter and other sites to extend its usefulness to the reader. 4. It also gets much wider exposure than any printed brochure ever could. Initially, the only cost will be the time you spend not watching TV commercials. Most of us can afford that. The first thing to do is decide what you want your web site to tell people about you. To do that, you don't need a computer, just a pad and pencil. Put them by your TV chair so you can scribble stuff down during commercials. Write a phrase about what you do. Then scribble down your qualifications. And what you do for your clients. Plus what they do for you (i.e. how you get paid). Don't worry about grammar, spelling, or even forming sentences at this stage. All that comes later. Can't think of anything to say about yourself? Ask your significant other, a client, or a few of your clients. Find out what they think you do, and why they deal with you. If after a week your pad is blank, forget it. You're not ready for a web site. Why? Because the most important thing about a web site is content, and if you've got nothing to say, you've got no content. When you've filled a page or so about what you do, and the benefits of dealing with you, it's time to reshape it. Start by dividing all the stuff you've written into two parts, qualifications, and other. In the qualifications pile include all the phrases that describe why prospects should deal with you. Try to turn them into a paragraph or two of benefits, and call them your Professional Background. The other pile consists of what's left over, maybe your age, family life, hobbies, etc. Rewrite all those phrases into a more readable form and call that your Personal Profile. Now you can turn on your computer, and type it all into your word processor, edit it so it hangs together and makes sense, then save it as MySite so you can copy it into your web site. You now have some content for your website. For clues on how create it, visit http://www.lifesites.org ----------------------------------------------------------- Copyright 2005, Donald F. Pooley, Inc. Don Pooley has shared his marketing know-how with audiences in major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine, TIP. Subscribe at http://www.eTIP.ca/, or get free article downloads, and redistribution rights info at http://www.eTIP.ca/Downloads/Publish.html
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Choose & Use the Best Colors, The Psychology of Color Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. Build Web Pages from the Top Left Corner Down There are two important reasons to build your website from the top left hand corner down.The first one is that this is the way people (at least in the western world) read pages. E-covers for Your Niche Market When creating an e-cover the what's the first thought that comes to mind? How do I do it? What software do I need? How much will it cost? How quickly will I have it complete?Most people will start searching for software to automatically create the cover. There are several "cookie-cutter" software packages available to create e-covers for e-books, and software boxes. Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. How to Use Sliced Graphics to Layout Your Web Site The problem with designing your site as a graphic, is that it would take too long to load. Your visitors would leave your site immediately and move to your competitors web site. The Contrast And Similarities Between A Web Designer And Web Programmer The concept of web designing based on the nature and rapid growth of the Internet is nothing to boast of any more. This is because of the large number of web sites published to the Internet everyday, so as to showcase one's presence and dominance on the World Wide Web. Color Scheme for Your Website? Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it. Adding the Right Keywords to Your Website Content You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. 5 Ways To Improve Your Website Immediately If you are reading this, I assume you either have your own website or planning to get one. Either way, these 5 tips can help you create a better business website immediately. How To Design A Web Site I'm not a professional web site designer and openly admit there is a lot that I don't know. But if you're a beginner I probably know more than you do, so listen up. Design vs Content: Who is KING? Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one. The Proper Way to Use Images Most people will agree there is nothing more annoying than going to a site and it taking forever and a day to download all the images just so you can see the site. Then after waiting, realizing that the site is completely ugly, irrelevant,or not what you thought is was, and wasting your time. Quality Web Copy is the Key to Success Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Lead Capture Pages Explode Your Direct Sales Business Online! Are you building a direct sales or mlm business online? Using lead capture pages can significantly improve your recruiting results and save you lots of time and money! I have known a few people who earned 5-figure monthly incomes in their mlm businesses and they used lead capture pages for Internet marketing.What is a lead capture page?A lead capture page is similar to a minisite in that it is a simple, one page website that leads your visitor to take ONE action. File Types For Icons Explained An application is not ready for use unless you have the proper icons for using into the application. Having the right icons for your application is not difficult if you have the help of a specialist or a specialized company to design the icons. Website Background Colors and Graphics: What You Need to Know Before Designing Your Website Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. The Best Simple Software For The Busy Webmaster Here are a few programs I can't do without. They're free, and make being a webmaster much easier. Why Long Web Pages are Better than Short Ones Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages. How to Hire The Right Web Design Firm Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price * Customer service/access to support * Credibility indicators of the design firm * Portfolio and design experience * Other services offered (domain renewal, hosting, SEO) * Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm. Has Your Design Firm Run Amuck With Your Web Site? What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services!1. Somehow I don't think anyone has a burning desire to spend 30-60 seconds on the Index page of a web site while another fancy Flash animation loads, complete with snazzy graphics, audio, and way cool cutting edge graphics - not!! People want to get real information, not razzle-dazzle graphics showing how great a developer is using the latest whiz bang technology!2.
|
| home | site map |
| © 2006 |
