| |
| |
|
Web Development Information |
|
|
|
7 Killer Ways To Increase Your Online Sales
Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?" Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors. It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns. There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant. So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site's conversion rate? Below I list 7 techniques designed to accomplish this goal: These testimonials should be from previous customers and should include specifics as to how the product or service helped them solve a problem. Obtaining testimonials is no problem, just ask. People love to be asked what they think; most will be willing to share their thoughts on your product or service. Implement a process of following up with your customers with a questionnaire. Leave plenty of room for their comments and make it clear that their comments may be used in your advertising. Many people will not buy the first time they see your product. In fact, some experts claim that people must see your message seven times before they are ready to buy. Autoresponder courses are a great way to follow up with the potential customer. There are many free autoresponder services on the web. I use FreeAutoBot.com. By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even the first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information. Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away. Use the Direct Response Site model. A direct response site is one where the customer's choices are very limited. Essentially they can buy the product, bookmark the page, subscribe to your ezine, or leave the site. The more options a visitor has, the less likely they are to make a purchase. It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market. Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on the visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs. Implement these seven tips, and watch your online sales increase. About The Author Copyright 2002 Tony L. Callahan, All Rights Reserved Tony L. Callahan is president of his own Internet marketing company, Link-Promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. http://www.link-promote.com/wlmonth/subscribe/index.html.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
The Internet Road Map 1) Data CaptureOne easy way to collect e-mail addresses and permission is via a signup box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors might choose to opt-in. The Dos and Donts of Launching a Small Business Website Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. 7 Reasons YOU Need a Website 1) A marketing necessityI still hear it said from time to time that you really do not need a website if you are a private practice professional. I disagree. Credibility - 10 Ways to Build it on Your Website If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site. Your Future Profit Is In The Stars You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too. Top 7 Tips for Building an Antique Car Website Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. Website Content & Usability Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. Why Do I Need A Web Site? Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.A web site is anything and everything you want it to be. Guide to Internet Business - Website Setup After planning the design and content of your website, it's time to actually physically set up your website. This is the step where you put all your designs and plans into action, creating a website that will attract visitors and earn income. 12 Essential Tips to a Professional Business Website 1. Choose a big enough font size. 5 Tips To Supercharge Your Website Sales Copy The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis. User Interface Design: Key to Achieve Best Web Development From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is 'User Interface Design'. Websites: You Get What You Pay For! So you finally decided to invest in a web presence or upgrade your current site? There are many available choices in "web designers" to choose from. This decision is an important one! You may have a relative or friend of a friend who will do your web site at a very low cost from the comfort of their house. 10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically Dynamically Update Your Web Pages Via E-MailIf you can Send an E-Mail you can Dynamically update Your Web Pages. Following a few simple Steps and the Power of Blogs you can Mail in your Web Page Updates anytime you want too. Why Should Your Business Go O.N.L.I.N.E. Optimize your time. How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. If Its Done Its Done for: Make Your Website Part of Your Business before You Build Web sites are an Ongoing Part of Business.All too many small business owners build a web site that is considered complete once the final copy is placed. Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites! 1. Many people are not getting good or complete advice. What Does An Ex-Basketball Coach Know About Pulling Web Metrics? In my previous life.. Entangled in the World Wide Web I am just a learner who likes to delve in websites as a hobby. Hobbies are what make life so enjoyable for me. Your Website Reflects Your Business Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places.
|
| home | site map |
| © 2006 |