| |
| |
|
Web Development Information |
|
|
|
Why Every Small Business Owner Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that is specific to their business, product, service, name, etc. and... another site that is an educational site specific to the benefits of their service or product. So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy. CatchFishToday.com (your other site) however is full of informative information, how-to tips, and resources for avid fisherpersons. Of course this site also has plenty (but not too many) of links back to JoesBaitShop.com. Here's the deal. Online people don't go out searching for companies, They go online looking for solutions, information, answers to life's persistent questions...you know like what's the best hat to wear cod fishing? Your second website gives them the answer and sends them to your first site to go shopping. It really doesn't matter what business you are in. An investment banking firm can benefit from the same strategy. Here's the reason. The major search engines want to index high quality information. A site about what a person can buy from you doesn't make that cut but a site with an article about how to cast in windy conditions does. In addition, search engines take a look at sites that link to you and give your some points for that. A high quality how to site about fishing will draw plenty of related links. This will only help drive that traffic to JoesBaitShop.com even faster. The cost of putting up a website is so low these days it's really a crime if you don't come up with about 10 reasons to have multiple sites. Think of it this way. You need one site that presells and one site that sells. If this strategy even remotely makes sense to you then there is a book you should read today! It's called Make Your Site Sell. Go see for yourself Copyright 2004 John Jantsch About The Author John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of Duct Tape Marketing, a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php or at http://www.JohnJantsch.com
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
How To Get Your Customers To Trust Your Website Research reveals three important facts:1) The Internet is one of the most important sources of information.2) The trustworthiness of the Internet is declining. Link Trades That Waste Your Time Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them. What YOU Should Know Before Getting A Web Site! Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven't already, I'll bet you have thought about it and wondered how much more business you could be doing if you just went on line?and right about then, you wonder what it would take to get your business on line?Here are some things to consider:1. What do I expect my web site to do? The question you must ask yourself first and foremost is, "What do I want my website to do?". Make Your Artist Website Sell! SummaryHere's the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio. Using Mini Websites - Powerful Way to Direct Marketing Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100's of pages of selling nos. 4 Rock Solid Reasons For Building Your Own Website What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business. A Web Site for Your Small Business: How to Set Up a Website Your web site will be your window to the world. Even if you are not selling any product online still you need your customers to access you 24 hours a day 365 days in a year and you can pass important information to them by hosting frequently asked pages, product descriptions, product improvements etc. The Internet Road Map 1) Data CaptureOne easy way to collect e-mail addresses and permission is via a signup box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors might choose to opt-in. If You Build It, They Will Come? Building a new website can be a lengthy task. From scratch to the client's specification and then implement additional features and/or changes the client usually has. Server Side Includes (SSI) with ASP Server Side Includes (SSI) with ASP People often have identical sections of code spread throughout many ASP pages, typically code at the top of the page (usually referred to as the header) and the lower part of the page (the footer). Similarly, you may have code that performs a certain set of instructions that you are repeating across multiple pages. The Number One Reason Most Websites Fail Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. Build It and They Will Come Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.The key to a human's heart is through food. 3 Reasons Why You Need URL Rewriting Module To Enchance Your Web URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.What is APACHE URL Mod Rewrite ?URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages. What is SQL? What is SQL? SQL stands for Structured Query Language and is the lingua franca in the database world. SQL is a standard that is used by all database vendors and programmers to define, extract and access the information that is stored in databases. Making Your Website Shine! Attract and Keep Visitors at Your Site! When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks. Achieving Differentiation With Your Website Internet Marketing is not a miracle marketing strategy - competition still exists and you need to have a unique approach with regards to:Web Design Just as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity. Tips for Building a Great Business Website A website is lifeline of internet home business. In order to succeed you must have a website that that meets the general criteria of accepted standards. Web Content: How Much Should I Pay? When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid: Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful. Having a Domain Name And Web Site Gives Your Business The Key To The Door Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least. Web Content Strategy 101 Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic.
|
| home | site map |
| © 2006 |
