| |
| |
|
Web Development Information |
|
|
|
What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? - Improve my service by providing the existing clients with useful resources That will help me to build up the loyalty of the clientele and get returning clients. Examples: my contact details, this month special, technical info on the products. - Obtain new clients via Internet That is how I am going to make new sales. Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing. - My strongest competitors already have web sites! That is how I am going to match and beat them in the competition. Q2.How am I going to achieve my online business goals? A2.Initially I will have a nice but not an expensive web site. It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business. That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income. Q3.What is my web site checklist? A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance. These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars! Q4.What if I already have a web site? A4.No matter how good is my web site - it will age. I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment. If it is a case - my web site may need an immediate makeover. Q5.What are the typical web site expenses, including hidden? A5 - Web site design and development: $500+ (one off) Q6.What type of web site is for me? A6.Typically there are 3 types of web sites on the Internet. Depending on my type of business, its size and targeted audience I should choose from: 1.Basic presence on the Internet Internet version of my business card and online brochure. Benefits: - extended branding of my business - all hours availability of information for EXISTING clients - improved image of my business - professional email address instead of my local ISP Examples: legal and accounting firms, printing. 2.Powerful marketing tool Benefits: - make existing clients return again and again - establishing special relationship with clients - get NEW clients Example: hardware shop, travel agency. 3.Additional sales channel Examples: stationary suppliers, books CDs,DVDs RKD Unger is the founder of Infopulse Pty Ltd (Australia) and Internet Marketing Australia. Infopulse is a developer of SEO Explorer - a free SEO tool for webmasters.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Should You Design Your Own Website? If you're anything like most small business owners, you probably think that web site design is expensive - possibly too expensive for you to justify the expense. If that's the case, then it can be tempting to just design your small business web site yourself. Live Support from Your Website? Can You Do It for Free? I'm a freelance programmer and somehow I managed to get clients, speak with them, and generate leads for years without a live help system. To be honest, I had put in bids for a "live" help system several times, and I wasn't aware there were free options out there. Effective Webdesign D.zigns dzignerwebs The Basics Before starting on how to design a website effectively, how about clearing some basic web design concepts? Designing Effectively Now that you know what web design and related terms mean, lets get down to the real thing: Designing Effectively How to balance artistic design with practicality and functionality. Creating Dynamic Website Content with PHP - MySQL Fresh website content for your visitors can be of real benefit when attempting to generate repeat traffic. Most webmasters, however, just don't have enough spare time to frequently update or rebuild their pages manually. Building Websites with Directory Generator Directory Generator, a product from Armand Morin and Marc Quarles, builds directory-style websites for you in a matter of minutes. It is simple to use, it's reliable, it does what it claims to do. Build a Web Site that Works...Even for a Safari Hobby! My life's greatest passion is a safari hobby. And what would that be, you ask. How to Listen on the Web When building a relationship, listening is more important than talking.A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past. 3 Reasons Why You Need URL Rewriting Module To Enchance Your Web URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.What is APACHE URL Mod Rewrite ?URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages. Writing Effective ALT Text For Images Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. Traffic for Webmasters "If you build it, they will come"; is an age old phenomenon for webmasters that they develop the website and visitors themselves would visit that. This may be true for only a handful of websites but the most important and crucial topic for any webmaster today is to how to get targeted traffic to his website. The Internet Road Map 1) Data CaptureOne easy way to collect e-mail addresses and permission is via a signup box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors might choose to opt-in. Websites: You Get What You Pay For! So you finally decided to invest in a web presence or upgrade your current site? There are many available choices in "web designers" to choose from. This decision is an important one! You may have a relative or friend of a friend who will do your web site at a very low cost from the comfort of their house. Maintaining Your Business Website QUESTION: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.ANSWER: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. The Evolution Of Search There have been many significant changes to the face of search over the last several years with engines becoming more intelligent than ever before. Today's users expect mainly fast, easy, relevant and satisfactory search results. 12 Tips To Great Websites Why do some sites succeed while the vast majority of others fail? More and more website owners are asking themselves these questions. The answers are often more obvious than you may think. Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else? It's now easier than ever to take payments on the web. As people selling their wares take pot shots at eCommerce providers in an ever-increasing battle to sabotage their "competitors'" success it gets harder and harder to find an honest unbiased opinion. New Years Resolutions: Is Improving Your Website One of Them? With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website. How Your Own Website Helps Your Small Business Grow What do you mean, you don't have a website for your small business? Now that the Internet age is well and truly upon us, small business owners who haven't yet realised what a well-designed website could do for their business are getting harder and harder to find. If you're one of them, though, read on to find out how starting your own website could help your small business grow. Why Local Service Companies Should Have a Website The Internet is being used by local service business to improve sales today. Sales are improved because a website gives a company more credibility and in some cases generates leads. The 2 Most Common Web Site Mistakes When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
|
| home | site map |
| © 2006 |