| |
| |
|
Web Development Information |
|
|
|
How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle." Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936. What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or "steak". If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit! This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects' senses? Here is a "buffet" of 10 tips on how you can sell the sizzle: 1. Let your enthusiasm show. Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating. 2. Show your expert status. Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge 3. Your attitude determines your altitude. Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you. 4. Have A Killer Headline. Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline "How I made a $15,886 mistake" as it creates curiosity about the story that you are about to reveal. 5. Use the Power of Bullets. Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service. 6. Use the "feel, felt, found" method. Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service. 7. A picture speaks a thousand words. Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter "Mapping You to Success" viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest! 8. Testimonials sell! Get testimonials from credible sources. Wouldn't a prospect feel more tempted if your product or service is also used by some top names or gurus? 9. Go big on bonuses. Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the "succulent" benefits they can derive. 10. Give a lifetime guarantee. Give a guarantee that lasts forever! Make your offer as risk free as possible. Now how do you beat the "buffet" of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top! Evelyn Lim is an online publisher of a FREE weekly newsletter "Mapping You to Success". She aims to equip her readers with skills on acquiring multiple sources of online income. Subscription to her newsletter is available at http://www.e-BizMap.com. Or, you can visit her blog "Online home business journals from Singapore" at http://www.evelynlim.com.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
The Internet Road Map 1) Data CaptureOne easy way to collect e-mail addresses and permission is via a signup box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors might choose to opt-in. 5 Tips To Supercharge Your Website Sales Copy The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis. Successful Web Development: 10 Key Elements There are many elements that are key to successful web development. There is no arguing that elements of talent such as graphic design, writing, and technical expertise are important. 3 Essential Tools Every Website Designer and Marketer Needs Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Streamline your Business Website with a Content Management System I talk with so many people who have small businesses and would like to have a web presence but don't know the first thing about how to even get started. Some of the reasons I hear are:- I don't know how to build a website. The Top Ten Benefits of Having a Web Site Do you need a web site? Are you considering getting one but are unsure? Here we take a look at the main reasons why a web site could be beneficial to your organisation.1) It will give you the competitive edgeIf you do not have a web site people cannot visit it - an obvious point you might say. Effectively Using Robots Meta Tags The "robots" meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the "( )" symbols to represent the "" in html coding. Build It and They Will Come Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.The key to a human's heart is through food. Make Your Web Site User-Friendly! Making a web site is easy. Making a good web site is not so easy. What Business Owners MUST Know BEFORE They Commit To Having A Web Site Q1.Why would I need a web site? A1. PHP Redirect A PHP Redirect automatically transfers a web user from one URL to another. For example, typing foo. WYSIWYG Versus Coding: HTML With A Purpose After years of working with entrepreneurs who developed their first web site using an image-based editor, the new world of internet marketing has placed a stronger emphasis on web development that conforms to technical concerns such as search engine optimization and multi-browser compatibility.Wigging OutWYSIWYG (What You See Is What You Get, pronounced "whizzy wig") web site editing programs can allow anyone to develop rich, full-feature web sites without a working knowledge of HTML (Hypertext Markup Language). Build or Buy a CMS? Creating a content management system either from scratch, or using pre-existing building blocks, may sound like the ultimate way to get the exact solution you require.However, careful analyses often reveals dangerous pitfalls and serious short comings with many custom built content management systems. From Concept to Website You've decided to create a website to market your products or services. More and more people start their information searches online, so having a website is the logical next step. Do This One Thing to Create a Powerful Product-Selling Web Site Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Having a Domain Name And Web Site Gives Your Business The Key To The Door Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least. Selecting a Web Content Management Product So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?The best way to answer this question is to compare the products on an apples to apples basis. Instant Relevant Web Site Content - No Its Not a Bot In about the Time it takes to Watch a Reality TV Show (About 1 Hour) I added 10 Pages of Relevant Content to my Web Page without a Bot.Adding content to your Page Fast is Easy with the Use of Free Articles you Can Reprint. Increase Your Affiliate Earnings with a Smart Webmaster Plan Affiliate programs are a great way to earn an income online in a few easy steps. However, if you don't have a plan you are going to fail. Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name Selecting the Perfect Domain NameThe first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one: www.
|
| home | site map |
| © 2006 |