| |
| |
|
Web Development Information |
|
|
|
Abandonment - Why Visitors Don't Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment. Abandonment "Abandonment" is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry. There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site - converting visitors to customers. To avoid abandonment issues, you should focus on the following: 1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems. 2. The site should be designed for ease of use, not "what looks good." 3. All advertisements must click through directly to the items that are being searched, not the home page of the site. 4. Site pages should be kept short to improve load times. 5. Information that is not germane to the product or service should be removed. 6. Flash, music and other "atmosphere elements" of the site should be removed or optional to speed up load times. 7. Signing up for the site newsletter must be incredibly easy. 8. Customers should be required to fill out the minimum of information to make a purchase. 9. Newsletters should be issued in HTML and text since some email systems do not accept HTML. 10. All images should be compressed for quick loading. 11. All links and emails must also include AOL friendly equivalents. 12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box. 13. Email communications from the public must be responded to within 24 hours. 14. Communications made after business hours must be responded to first thing in the morning. 15. The site should offer accumulating bonus points for purchases that eventually lead to a "free gift" 16. When an order is shipped, an email should be sent to the customer telling them as much. The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, "How could we make this easier for customers?" By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars. Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Top 10 Webmaster Challenges Webmasters deal with a myriad of complex design challenges every day. This article will discuss the top ten challenges and provide solutions and tips for solving each problem. Earn On Offshore Web Design and Development If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start. Trust Us! Sending Credible Messages A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera. Web accessibility for screen magnifier users The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. Conceptualize, Build and Publish a Web site Conceptualize, Build and Publish a Web site - What's required to get startedAll of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO or NOT TO DO. 4 Steps to Selling More With Your Web Site Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don't generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. CPanel Fantastico - Features and Benefits Fantastico is a 3rd-party cPanel add-on and can be purchased and added to the standard cPanel interface. Fantastico allows you to quickly install a variety of open-source scripts. Why You Need a Website You hear a great deal about the Internet these days -- that it's revolutionised communication .. How To Start Your Own Website I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. Pick Up Your Own Domain Name Think up a name and check if yourname.com is available. Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket When most people build a web site, they think one simple thing. "If I build it, they will come". Selecting a Web Content Management Product So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?The best way to answer this question is to compare the products on an apples to apples basis. How to Draw Icons or Images on a Mapserver Generated Map In this example I have used the map of the Itasca demo of the Mapserver. I have done only small changes to the map file. How To Write More Powerful Online Text Although there are significant differences among the various types of online communication, there all have one critical thing in common - they're read off a screen. There are substantial benefits, too, in that while your message is on someone's screen usually it has their undivided attention. 4 Marketing Tips for Resourceful Webmasters! The internet is a sea of knowledge. Getting your information to 'float' by the right audience can be like finding that one special grain of sand on the seashore. Develop a Solid Website Presence Starting an internet business can be confusing to non-veterans. The internet is the new world of business and research. Developing A Website: 10 Tips For Getting Started 1. Be clear on your purpose. Guide to Internet Business - Design and Content After deciding what kind of internet business you want to do, it's time to start planning the design and content of your business. Many people make the mistake of skipping this step, choosing instead to immediately start work on their website. 7 Killer Ways To Increase Your Online Sales Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. What is The Google Toolbar? No matter what browser you may want to use, you should consider using Google's toolbar. Google.
|
| home | site map |
| © 2006 |