| |
| |
|
Web Development Information |
|
|
|
Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads
Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company. 1. Keep it clean. A busy, cluttered website will drive visitors directly to your competitor. Make sure your site is easy to navigate and clutter free. We've all been to websites that are awash with information. While you need to get your message across you don't want to scare your potential customers away. Make sure your site looks tidy, with as few colors as possible. Too many flashing banners and ads will undoubtedly detract your visitors from the actual content on your site. Don't include too much highlighting. If you highlight every word in your text, it isn't highlighted it's simply bold. 2. Make it quick. Studies have shown that the average surfer will give any site only 3 to 4 seconds before they formulate that all important first decision. Don't forget that first impressions last so you need to dispense with graphics that take too long to load, ensure that any necessary pictures are of a minimal file size (picture size is irrelevant here) and definitely do not have an all graphics site; they take an age to load, not to mention the search engines can not do anything with them. 3. It's all about conversion. Paying for a PPC campaign is a very popular way to get visitors to your site, but you have to be careful that you manage your account for conversion not clicks. Spend money only on those keywords that convert to leads. Use the conversion tracking offered by Google and Yahoo! Search Marketing (formally Overture). Or use some other ad tracking software. The main point here is your ad campaign should be an investment, not an expense and if you are not tracking your conversion rate how will you know which it really is? 4. Create trust. You will not generate leads from a website that does not radiate trustworthiness. Use third party trust indicators liberally on your site, for example testimonials, membership organization logos, and endorsements. Also if you state something that may be hard for your visitor to believe, explain to them the details so you build credibility. 5. Copy is the key. Your website copy needs to be compelling, informative and lead the reader to take your desired action. Do not list facts and features, state benefits. You reader doesn't care if your widget does the quarter mile in 2.5 seconds. They want a widget that "Does the job so fast they can get done and take off early to go fishing"... See the difference? 6. Pre-qualify leads with content not questions. If you need a certain demographic lead, make sure your copy spells it out clearly. Clearly explaining the details about who is qualified for you product or service will keep you from having to screen out unqualified leads with too many questions on your form. Which brings me to my next point... 7. Shorter forms actually make for better leads Highly qualified and highly educated prospects guard their personal information closely; keep forms short and only ask the minimum number of questions. Long forms with too many personal questions tend to reduce the quality and quantity of your leads. When someone is willing to share all their personal information there is a good chance that person has nothing to lose. You have to consider what information you really need from your leads. If you don't need to know then don't ask. You can always send a follow up email. This will act not only as a good fact finder but also as your next step in creating rapport. 8. Make it easy. Have a form on every page, or at least on every page that it makes sense to have it on. Visitors to your site won't take the time to trawl through 12 pages of website content to find your form and fill it out. I have seen a tremendous increase in leads when I added the form to every page of a site. I would caution you about having a form too prominent on you home page though, it tends to scare some visitors off. 9. Sweeten the deal. Give away free information to entice visitors to fill out your form. Throughout time people have always loved a bargain. The feeling of getting something for nothing is usually enough to help persuade the unsure, and will often lead to extra leads and extra sales. Make sue that you give away something with a high perceived value, no one is enticed with junk. 10. Communicate in the right language and add personality. Using plain language that communicates the personality of you and your company will build trust and rapport. Don't use technical jargon if you are trying to reach the masses. Very few people are likely to know industry buzz words . Keep it simple and informative and add personality at the same time. Try and answer questions before they are asked. Use these 10 tips and generating sales leads from your website will become much easier and a lot more profitable. Bryant Jones is a lead generation consultant, S.E.O. expert and the managing partner of LeadsSolution.com (http://www.leadssolution.com). LeadsSolution.com provides lead generation services including lead generation websites and sales leads to businesses both small and large.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Improving Usability for Screen Reader Users Simply ensuring your website is accessible to screen reader users is unfortunately not enough to ensure these users can find what they're looking for in a reasonably quick and efficient manner. Even if your site is accessible to screen reader users, its usability could be so incredibly poor that they needn't have bothered coming to your site. Allocating Your Web Site's Budget Properly I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. How Did You Get Here? When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service). How Improving Your Sites Usability Can Increase Your Buyers by 40% and Boost Each Order By 10%! With all of the factors involved in designing and building a web site, one of the most influential questions is often overlooked:Is your site easy to use?Usability isn't the same as design. Just because you've hired a talented designer to craft your site and make it look great doesn't mean it's easy to use. Seven Daft Things Not To Do To Your Website 1. Splash pagesMost of the time splash pages are uncalled for. Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting If you are developing your website on a host that charges less that $5 a month, make plenty of backups as you are likely to loose your website files when the webhost goes out of business without notice. Indeed, be extremely wary of any such host. How to Build a Database Driven Web Site If you ever want to create a state directory, article directory, dating site or link directory, you need to know about creating database driven web sites. This may seem like a daunting task at first, if you have never done it, however I was in the same boat as you. How Disabled Users Access The Internet In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:"It is unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public. Does Your Business Really Need A Website? Website, website, website, everyone says you need one. But do you really? It all depends. My Yahoo Search - Beyond Bookmarks Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix. How to Create a Professional Web Site in 24 Hours While creating a Web site may seem like a difficult, time-intensive and expensive process, it's actually possible to have a professional site up and running in less than 24 hours for under $50 with little to no prior Web development experience. And whether your business sells products or services, you can use a Web site to increase your revenue and reduce your start-up costs. Creating Compelling Content , Write It and They Will Come In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Three Things Every Website Should Do When I started my company in 2002, I knew I needed to have a website. Why? To provide credibility! How can a company be "real" in this day and age if it doesn't have a website? So, like many companies, I published an informational website that explained "here's who we are, and here's what we do". How To Start Your Own Website I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. Web Sites - Should I Learn or not? A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here's my honest thoughts on this topic.If you read my previous article you would know that a web page is fundamentally written in HTML (let's leave the dynamic stuff out for now). Why Every Small Business Owner Needs Two Websites Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.One website that is specific to their business, product, service, name, etc. How To Keep Your Website Sticky Developing a website with content that entices visitors to return over and over again is something that takes time and effort to put together. This checklist can give you a great start on creating a popular website that entices readers to hang around on your site. Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company. 3 Essential Tools Every Website Designer and Marketer Needs Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Building eCommerce Websites that Work - Part 2 Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done.
|
| home | site map |
| © 2006 |