| |
| |
|
Web Development Information |
|
|
|
Making the Most of Your Website: Start with the Basics
One of my most salient memories from when I sold real estate in Oregon for my Dad's company was listing a property where the owners had initially tried to sell it For-Sale-By-Owner with no success. After the listing contract was signed my Dad told them, "Next time put your phone number on your sign." It is easy to laugh when someone forgets something as obvious as providing a contact method for a buyer, but far too frequently website usage falls into the same category. Below are a few tips to make the most of your website. First things first . . . Email signatures - Is your website listed on every email you send out? If not, you may be missing out on exposure for your business. You may think that if someone already knows you, that they already know what you do. However often when someone knows you on a personal basis, they do not always remember your business connection. Business cards, flyers, and printed material - Every single piece of printed material you put out should have your web address on it as well, whether it is a coupon, gift certificate, flyer, letterhead, or business card. Advertising - If you are advertising in the yellow pages, a magazine, newspaper, TV, cable or radio, make sure that your web address is included. I have seen business spend thousands of dollars on a huge ad in the yellow pages and leave out their website, which is the equivalent of money flying out the window. Any time you put something out there that says, "This is my business, this is what I do," make sure your website is on there. Learn from the big boys: Large corporations spend hundreds of thousands of dollars a year on market research to test consumer response patterns and behavior. As a small business, there is sometimes the view that we can't compete with a large conglomerate. However, the Internet is a great leveler. A professionally presented web site can give a small business the same credibility on par with an international company. Small companies can take advantage of the lessons that large corporations have paid much to learn. Corporations do not see a website as an entity unto itself, they view it as part of the total marketing strategy. What do those million dollar Super Bowl commercials have in common? They all prominently feature the company web address for viewers to visit to get more information. The ads are designed to create awareness and corporations use their website to sell the benefits of their product or services. The purpose of marketing is to create awareness about your product or service, highlight the benefits that you offer, and to entice the buyer to contact you. A website is an increasingly important component of a comprehensive marketing plan. Copyright 2005 - Carla Alvarez, Legacy Marketing Services Carla Alvarez is owner of Legacy Marketing Services which provides integrated marketing services for businesses including business identity, web and CSS development, and business development seminars.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Seven Daft Things Not To Do To Your Website 1. Splash pagesMost of the time splash pages are uncalled for. What Business Owners MUST Know BEFORE They Commit To Having A Web Site Q1.Why would I need a web site? A1. Website For The Company Store If your company own one or more stores, you might be wondering if it would be a good idea to have a website. You might also be wondering if a website for the company store would be profitable for your business. 9 Keys to an Effective Website Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure - AND drive business and sales!Make sure your website is working for you with the following characteristics:Usability enables your users to get the most out of your site. This means that the site's navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients' potential questions. Dreamweaver 8 Preview August 8 2005, Macromedia announced a release of Studio 8. Based on the feedback of previous users, Macromedia made it's already very powerful software even better. How to Draw Icons or Images on a Mapserver Generated Map In this example I have used the map of the Itasca demo of the Mapserver. I have done only small changes to the map file. Effectively Using Robots Meta Tags The "robots" meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the "( )" symbols to represent the "" in html coding. 50 Ways To Use Your Website A website is the most versatile and cost-effective marketing tool on the market. It is also an investment. How to Make Your Own Free Website in 8.5 Minutes or Less Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page. PHP Redirect A PHP Redirect automatically transfers a web user from one URL to another. For example, typing foo. The Cost Of A Web Site Just starting out, you can start with a simple informational site, which is all most need initially, and build up to a fuller site (e-commerce and/or interactive) when you can afford it.Your goal should be to get an online presence. From Search to Sale The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. The Number One Reason Most Websites Fail Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. Why to Have a Website for Your Company After having decided to start a business, the next thing that arrives in your mind is How to market the Product/Service? How to create a brand? How to recruit people? How & where to advertise? etc? Next is creating departments like Marketing, Operations, Advertising, Branding and Human Resource. You need some way to represent each department?For example Human Resource needs a way to represent the company to hire talents, marketing team needs someway to represent products/services, branding team needs a way to represent the company overall. Is Your Web Site Talking to Your Customer? A while ago one of my clients approached me and mentioned that they were experiencing a serious problem with customer registrations (obtaining customer names and e-mail addresses), on their web site. They still had a lot of traffic, but were finding that the ratio between traffic and registrations had been dropping steadily. Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account? One of the most useful features offered by some web hosting companies, is the option of creating sub-domains in the same web hosting account. The problem is, most website owners are not aware of why and how to create sub-domains. PIM Team Case Study: Creating Text Effects With PHP and GD See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.ProblemA-tec Signs and Sraphics Inc. My Yahoo Search - Beyond Bookmarks Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix. Adding Word Rich Content to Your Website You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website. Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites! 1. Many people are not getting good or complete advice.
|
| home | site map |
| © 2006 |