| |
| |
|
Web Development Information |
|
|
|
Link Trades That Waste Your Time
Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them. I still trade links with other webmasters, but I've gotten more particular as the link trade offers get worse and worse. First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not "ACME Soap washes your odor away guaranteed!". Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read "ACME Soap washes your odor away guaranteed!". More than likely the page wouldn't even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today. Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. I've seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours. The hidden links page is also a big frustration of mine. You've got to love it. One webmaster said you shouldn't need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site. A lot has been said about link trades being a lot less effective these days. Could the problems we've covered here be the cause? A Good Directory A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your website's main theme as possible. In other words, the more related the site is to your site's content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site. The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name. Feel free to use this article on your site, but please add a
link to this site at the bottom of the article.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
The 5 Biggest Mistakes Almost All Web Designers Make Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent?Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings.. Web Measurement: What You Don't Know Would Make A Great Book "What's in it for me?" you ask. "Why should I measure how people use my website? How does it help and what does it all mean?" The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page. Website Value - Whats Your Business Website Worth? If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?It's a sad fact that a great number of websites are worthless. Creating Dynamic Website Content with PHP - MySQL Fresh website content for your visitors can be of real benefit when attempting to generate repeat traffic. Most webmasters, however, just don't have enough spare time to frequently update or rebuild their pages manually. Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting If you are developing your website on a host that charges less that $5 a month, make plenty of backups as you are likely to loose your website files when the webhost goes out of business without notice. Indeed, be extremely wary of any such host. How to Create a Professional Web Site in 24 Hours While creating a Web site may seem like a difficult, time-intensive and expensive process, it's actually possible to have a professional site up and running in less than 24 hours for under $50 with little to no prior Web development experience. And whether your business sells products or services, you can use a Web site to increase your revenue and reduce your start-up costs. The Most Important Aspect of Writing Web Copy There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Allocating Your Web Site's Budget Properly I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. Up The Sandbox! Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a "sandbox" at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. On the surface it would appear that this is so. Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1 80% of your Web site is Maintenance!Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. Tips to Protect Your Downloads or Products 1. Upload robots. Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. Free Isnt Always Good - 5 Reasons Why You Need Your Own Website Often time I've browsed sites and seen the same thing - general rep websites or free hosted sites. Pop ups irritate me from the free sites as does the blatant ads getting in the way of the text, and if you have seen one rep site you literally have seen them all. Your Biggest Mistake When You Create a Website? --------------------------------Why Should You Create a website?--------------------------------A. What do you want when you create a website?B. Make Your Own Brand! There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing. How to Listen on the Web When building a relationship, listening is more important than talking.A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past. Improve Conversion Rates - Effective Content Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your contentDo You Believe?You must have passion for the product or service you are providing. Web Content Strategy 101 Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. Find the Purpose of Your New / Proposed Website Absolutely everything stems from the purpose of your website - selection of hosting, programming, graphic design, copywriting, internet marketing, autoresponder service, and e-commerce. So it's very important to establish the purpose of your business website first.
|
| home | site map |
| © 2006 |