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Web Development Information |
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Web Development Information
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The Birth of a Professional Web Site The Internet has opened a whole New World of opportunity for all of us. With the vast amount of information available at your fingertips, it has never been easier to communicate your message to the world. A Website Is Not Enough Your ObjectiveYour small business needs an appealing and professional website but that is just the beginning. If no one visits your website and -- more importantly -- if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. 9 Keys to an Effective Website Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure - AND drive business and sales!Make sure your website is working for you with the following characteristics:Usability enables your users to get the most out of your site. This means that the site's navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients' potential questions. Web Content: How Much Should I Pay? When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid: Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful. Guidelines for Web Page Optimization Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Web Coach Tip: What You Should Know About DIY Web Sites Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said. Why Is No-one Buying From My Website? Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales?Like most business owners, you probably know your products or services inside out; you know the benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. Is Your Web Site Talking to Your Customer? A while ago one of my clients approached me and mentioned that they were experiencing a serious problem with customer registrations (obtaining customer names and e-mail addresses), on their web site. They still had a lot of traffic, but were finding that the ratio between traffic and registrations had been dropping steadily. Selecting a Web Content Management Product So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?The best way to answer this question is to compare the products on an apples to apples basis. 4 Steps to Selling More With Your Web Site Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don't generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. Link Trades That Waste Your Time Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them. Why do I Need a Website? Cost Effective Advertising. Online selling. Website Globalization Globalize Your WebsiteThe Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience. What is The Google Toolbar? No matter what browser you may want to use, you should consider using Google's toolbar. Google. Have You Got Your Ear To The Ground Or Your Head In The Sand? What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? 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