| |
| |
|
Writing Articles Information |
|
|
|
The RIGHT Way To WRITE Articles
As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way to write articles. As you no doubt already know, writing articles is probably the most effective way to promote your web site - by writing your article in the RIGHT way, you maximize the results you can achieve from your article submissions. With your article published on heaps of web sites, and in several ezines, it's enough to set your traffic counter spinning. So, presuming you have read the previous article, and that you don't give the publishers something they do not want, you are on the right track - they will look at your article, and they may publish it. But how can you further maximize both your chances of publication, and the results you can then achieve once it is published? 1. Provide A Link To Your Web Site In Your Resource Box This point is, for some reason, strangely missed by some article writers - without a link to your site in your resource box, you are unlikely to get much benefit from your published article. Just writing your name, or your company name, in your resource box may bring some name or brand recognition over time, but you will be missing out on the major benefits that article submissions can bring you. What you need is to provide a full link to your web site that interested readers of the article can click on - this will bring targeted traffic direct to your web site. It doesn't mean you need to include any HTML (generally, never include HTML in your articles), you just need the URL, or web address, of your web site, starting with 'http://' - publishers will turn that into a proper link when your article is published on web sites, and in text-based emails, it will automatically turn into a clickable link in the vast majority of email-reading software such as Outlook. It's also a good idea not to add a full stop to the end of your link - occasionally this can make the URL inactive if your article is sent via email, or it is published on a web site that auto-publishes articles. I've also found it is best just to include the one link in your resource box. Many publishers don't like more than one, and if you do get published, more than one link can confuse the readership simply by giving them too many choices - and so diminish the amount of targeted traffic you can then receive. 2. Use The Resource Box To Promote Your Site This doesn't mean you should overly-hype your resource box, or laden it with advert-speak, but you do want people to click through, don't you? Tell them clearly and succinctly, and without hype, how your site will benefit them if they click through, and then tell them to click through. 3. Make Your Article Original, Factual And Informative Publishers are generally looking for informative, factual articles that will interest and benefit their readership through the information it shares. They are also looking for originality, and will likely sift through articles containing the same old topics to find an article that contains a certain spark of original thought. Remember, they are looking for high quality articles that will stimulate their readership - if you can't provide that, they won't publish your article. Can you provide a new slant on an old topic; some new timely and relevant information; a twist on an accepted concept? Is your article thought-provoking, or just churning out the same old, same old? 4. Treat Your Article Title As A Headline In the same way that a headline on a sales page is crucial for your conversion rate, and the subject of an email has a huge effect on the open rate, the title of your article is critically important if you want publishers to publish it, and people to read it and from there follow through to your site. Make your title interesting and enticing, and your results will improve dramatically. For example, 'The Top Ten Little-Known Ways To Improve Your Online Sales', will achieve much better results than 'Improving Online Sales'. Often a good approach to article writing is to start with the headline first, and once you've got that right, write the article to fit the headline. 5. Write It, Then RIGHT It An article will often vastly improve if you leave it alone a while after the first draft. Go back to it after at least a day or two, and read through it - you will be amazed at how much you can improve it. Apart from spotting spelling mistakes, you will likely notice parts of the article that do not read well and that you can improve. Spending a few minutes doing this will vastly increase the likelihood of your article being published, and improve your results immeasurably. By following these tips, you can turn an average quality article into one of high quality that publishers will be eager to publish, and that readers will enjoy reading - the end result for you is a marked improvement in the levels of targeted traffic that your article attracts to your web site. Copyright 2005 Steve Shaw Steve Shaw provides systems and software for effective e-marketing. For more helpful tips, and information on the popular free 'Write Articles For Profit' course, read the previous companion article 'The WRONG Way To WRITE Articles': http://submityourarticle.com/a.php?a=963
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
Got Lingo? The Terminology Of Marketing With Articles Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will help you get the most out of this brilliant technique. 10 Steps to a Magazine Query IntroductionThere are two ways to submit to magazine editors.One is to send the finished article without it being requested. 5 Critical Promotion Mistakes People Make With Articles Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under the natural "radar defenses" your prospects have against advertising. 7 Invaluable Tips: Getting Your Articles Published Online When you have to share what you've created, where do you begin? Have you ever just felt like the top of your head unhinged and poured its contents onto paper? Like a parent you protect every single word written just like you want to protect a baby. Your article is a masterpiece of expert personal knowledge sure to change the way the world thinks about your product or service. The Online Writing Business Requires Constant and Regular Writing Many writers do not understand that the online writing business is very different from the offline writing world. The economics are totally different and no amount of lobbying and noise will change that. Publishing: changing realities (IV) How does a writing agency market itself effectively in a cyber reality that's bursting with free content? Writers these days are having a tough time competing for business. The game is complicated and the rules are changing. Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches. Writing Articles to Improve Link Popularity There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines. Writing: Getting Started Writing for web content is one of the easiest ways for writers to get their work published. If you have yet to submit articles for syndication, you are missing out on a wonderful opportunity to share your knowledge as well as to promote your name. Tracking Your Articles Properly Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites. Not too mention it's always nice when someone finds your site and uses it within their newsletter. Top Ten Tips to Write Articles that Will Get Published This free way to promote or publicize your book or business online will be successfull if you follow these tips:1. Open your short introduction with a hook. $1036 in 12-hours From Writing A Single Article Would it be worth it to master a technique that places the power of generating a flood of consistent, highly targeted and rabid traffic squarely in your hands?As an online marketing professional, your time is valuable, and you need to focus on what works, that's exactly why this technique is so powerful.To be truthful, the $1036 in 12-hours is an accomplishment I can happily say is not abnormal these days - what is nice about this example is that it was a Sunday (typically my slowest day for sales) while I was gone the entire day to a local festival here in my hometown of Ottawa, Canada. Theres More Than One Way To Carve This Turkey Although this may sound like a funny metaphor, if you try to focus on the possibilities as they apply to writing a story, an article, a report or almost anything, I think you may gain some helpful insight into your particular approach to this passionate profession.Below are five strategies I consider to be realistic techniques for writers preparing to work on slicing up a wild fowl or that mania called "your writing. Finding Experts, Sources and Contacts I was asked to write an article on a short deadline. No problem, I thought. Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips) You submit it, that's what you do! And submit it to as many article directories as you can. (More submissions = more exposure) The more directories you submit to, the better your chance of having the right ezine, newsletter, or website publisher reading your article and using it. How I Manage My List of Where I Post Articles Online Article Marketing Connects you Directly to Readers Even brilliantly-written articles can't "toot your horn" unless they get in front of people who'd care enough to read them. And widely posting articles online is the most direct way to make that occur. Wise Article Marketing Strategies If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in that they give the unpublished author the opportunity to market their name without the expense of advertising. SureFire Ways To Get Free Publicity Using Articles Free publicity can help to spread the word about your name and business. There are many ways in which you can publicize your web site at no cost. What Can a 13-Year-Old Kid Teach Us About Article Marketing? Yesterday I met a 13-year old boy with a devilish grin who told me he "makes a little money off his classmates sometimes.""How so?" I asked, intrigued. Turn Words Into Traffic A large portion of your business relies on your ability to deliver quality information to your visitors.Trashy websites built entirely of low-response sales letters are all too common.
|
| home | site map |
| © 2006 |