| |
| |
|
Writing Articles Information |
|
|
|
Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style
A Consultant could be an expert about absolutely anything. Calling yourself a "consultant" demands further clarification. A consultant who? What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it? You provide clients more than your expert knowledge and problem-solving skills. Your delivery style (tricks) are every bit as valuable as your knowledge base. We all relate to some businesses (personally and professionally) more effectively than to others. Great match-ups require something akin to a mating call to help a consultant find and connect with ideal clients. Every consultant is unique in important ways. Your challenge is to express those significant intangibles - so they set you apart from others using the same job title. Do clients understand what you can do for them? How you're different from the competition? Why they'd prefer you? Article Marketing is Your Ideal Stage Whether you're selling a service, speaking or training, nothing persuades like offering a sample. Writing articles that highlight your style and expertise does that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible taste. Once it's widely posted, the message can be read by thousands. Some readers will search for what else you've said, or click over to your website. Writing repeated in-depth articles further establishes your niche, point of view, and expertise. They're building your name recognition and readership in short order. Your stock-in-trade is information, so packaging it into articles makes you a content creator. The Internet voraciously demands a steady diet of new material. Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But sad to say, too many articles consist of rehashed, low-grade material. Stand out with fresh, professional-quality information. Being a cut above builds respect and trust - a must for doing business down the road. Local Search can Further Define Your Market Unlike a plumber or day care center, most consultants needn't be confined to the local arena. Your Internet exposure connects you to a national or global audience, if that's your goal. But if your target market is closer to home, articles still help to position you. Recent research by The Kelsey Group show that 70% use the Internet to make local buying decisions. And nowadays, 36% of search engine queries request local search results. That means the person includes a geographic term in their search engine query. For example, a query with: "employee benefit consultant" + Denver only lists the small pool of appropriate Denver providers. Every consultant needs to make sure their information appears in local search queries, http://www.yellowpagesage.com/localsearch.html. The trend toward local search is growing quickly. Businesses can easily be left out-which makes them unfindable by online searchers. Who can afford to miss 70% of their client base? Having your own website isn't necessary - but still helpful for a variety of reasons. Potential Clients will Check You Out Online Surveys reveal that over half of respondents consider search engines a better source of buying information than Yellow Pages, newspapers or magazines. When someone enters your name or company into Google (in quotes), what comes up? It helps if your name is unusual. If not, follow up with "search within results" for a qualifier term (like your specialty, "employee benefits") to find your cites. In just a few moments, searchers get a picture of your professional standing and scope of recognition. They're likely to be swayed by what they see. Who mentions you, and what are they saying? What kinds of links come to your website? If you've been publishing articles, they'll also show up - enhancing your credibility and incoming links. In my own case, a Google search for my name showed about 100 cites before I started article promotions. Now that's well over 3,000. So many cites boosted my website traffic and Page Rank as well. If you haven't gone "ego surfing" on Google for mentions of your name, you should. Because the public will. Make sure there's plenty of stuff for them to find that does you proud. Copyright 2005 Off the Page Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719) 395-9450
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
The RIGHT Way To WRITE Articles As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way to write articles.As you no doubt already know, writing articles is probably the most effective way to promote your web site - by writing your article in the RIGHT way, you maximize the results you can achieve from your article submissions. What Posting Articles Online Did For My Google Page Rank In 90 Days Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. How to Write Money-Making How-To Reports This is the "real" Money Maker in the Mail Order business the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy! The hard part, of course, is getting all the proper ingredients at the right time. Writing a Statement You have decided on a great idea and researched a publication, what's next?Before you write any part of your article you should write a statement. This will keep you focused and makes the writing process much easier and quicker. Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed! One question I get asked all the time is how to you get Ideas for your Articles? How can you churn out 5 Articles in a Day? Use these 7 Tips and You too will be able to Churn out Article Topics in Minutes Anytime Anywhere Guaranteed!As you go through your daily routine Article Ideas present themselves all the time you just need to pay more attention to what you do and How You Do It.As an Example Today I was looking over my Web Site Counter to see which keywords Web Surfers were using to Find my Web Page. Article Marketing: the BETTER Offpage SEO Solution Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. Become An Expert Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.One of my Weekly Tips a week or so ago was to write articles, and become an expert. 50,000 Articles Indeed How is it possible to turn an idea into the biggest online Article Archive in the world? One man did it, with the help of a great team. He did it thru perserverence and dedication. Publishing: changing realities (IV) How does a writing agency market itself effectively in a cyber reality that's bursting with free content? Writers these days are having a tough time competing for business. The game is complicated and the rules are changing. The Difference Between Article Marketing and Traditional Article Writing Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. Why You Should Write Articles or At Least Get a Ghostwriter to Write for You Overture reports over 1 million queries for article keyword related searches for the month of July 2005 itself. What this could actually mean is that a whole new level of exposure for your name and your services are awaiting you out there to grab. You Can Also Write I am sure that there would have been a moment in your life when you would thought of writing a poem, an article or a book. You may have not written so far BUT YOU CAN. Newbies Guide to Writing and Submitting Ezine Articles How many times have you read the following? If you want to expand your home based business and build an online reputation then all you need to do is write and submit ezine articles. Sounds simple. Top Ten Reasons to Write Articles for Free Publication Online Many writers struggle with the decision of whether or not to write "for free" - however - unless you are a wealthy, professionally published author - I believe there are many advantages to writing articles and offering them for free publication online. Writers can truly benefit from submitting their articles to online databases for publishers to view and perhaps choose to publish in their newsletters or on their websites (for free). Article Marketing: The Five Indisputable Rules of Author Bio Creation Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:Do you know what you're trying to achieve by writing web articles?Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc. Writing Articles to Boost Your Sites Traffic Two important factors that play a part in the rankings algorithm of leading search engines are content and link popularity. It can be expensive to make changes to your website, particularly if you have used a web designer to create your website, a cheap and effective way to boast your traffic is to write and distribute internet Articles. Writing Articles For Permanent Traffic Writing articles is possibly the best way to generated free traffic to your site. A short article, submitted to a few places, creates permanent streams of traffic. Writing the Five Essentials The five essential questions to be answered in your article are WHO, WHAT, WHERE, WHY and WHEN.The five Ws must be considered carefully when you are gathering your research, plus using the five Ws is an excellent way to organise your material. Write a Better Technical Article in Half the Time Good technical articles are challenging to write. They're time-consuming, demanding to research and hard to organize. How to Create High-Quality Backlinks the Search Engines Will Love One great benefit of article marketing is the generation of high-quality backlinks.Simply put, a backlink is a link to your website from another website.
|
| home | site map |
| © 2006 |
