| |
| |
|
Writing Information |
|
|
|
Its All About YOU!
The Hottest Word on the Web Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a reader's attention. Here are a few:
These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web. Tune in to WIIFM You probably don't write ad copy for a large advertising agency but you can still learn from what they know. It's agreed by many marketers that most people are listening to WIIFM in their heads. What's WIIFM? It means "What's In It For Me?" That's right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write. People really don't care, and really don't want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you won't get their attention. Write to Connect Let's look at how you can write to connect with readers on the Web. Let's take a phrase and rewrite it. "Writing for the Web is easy once a few things about readers are recognized." This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Let's rewrite it. "You can write for the Web! It's easy when you recognize a few things about your readers." Okay, this may not be the greatest sentence in the world. But the question is, "Did you feel pulled into the sentence?" You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology. Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. It's all about YOU! Write to connect with YOU and you will write to inspire sales and your writing career! Copyright 2002 © Glenn White. About The Author Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.WriteToInspire.com
MORE RESOURCES:
Writing - Google News |
|
|
|
RELATED ARTICLES
Six Tips for Creating More Lifelike Story Characters Working on my first humorous novel, I started with a single character. I followed suggestions in writers' reference books for developing story characters. Writing for the Internet -- How To Give the Readers What They Want In this article you will find tips on: How to intrigue your readers from the very start-the most important part of your piece isn't the content, Once they're hooked-reel them in, How to keep them reading through the entire piece instead of scanning for information, Break it up!-How to keep their attention span from reaching its limits, and How to keep your readers from becoming distracted while reading your well crafted articles.Introduction If you're new at writing on the Super Information Highway you may be stumped as to what readers want. Message to Online Writers: Dont Give Up On A Good Idea The writing community is a strong one, with many new "members" joining daily. All theser writers are finding or looking for their particular niches. A Series of Articles on Autobiography ESSAYS ON AUTOBIOGRAPHY: NUMBER 1Preamble:Nearly seven years ago I wrote my first essay on the nature of autobiography. It was some two years after completing my initial draft, the first edition of my own autobiography. Realize Your Book Dream In 2005! If you haven't realized the success you wanted last year, here's a way to reap the harvest with 86% improvement!Use the power of visualization.When you see, hear, and feel your book project already manifested through specific outcomes, you'll be in the 86% success group. Taming The Book Proposal Taming the Book Proposal: The BasicsOh, that most maddening of documents! For so many of us eager to move forward with our nonfiction projects, it looms large like a guard at the queen's castle, blocking the path to publication. Its perfection eludes us yet it stands there teasing, "Complete me, or your manuscript will never see the light of day, mwahahahaha!"In truth, that's a lie. How To Avoid Viewpoint Slips Sit back, and imagine what it feels like to be you. Now that shouldn't be too hard - you've lived in your own skin for a long time. Six Tips for Submitting Fiction - if you want it to get published You can learn a lot about what it takes to place a story in an ezine by starting up one of your own.Last month I started work on a new ezine for writers, which I intended to use to publish high-quality, contemporary fiction, from writers all over the world. Your Words Will Determine Your Business! Be careful when you write.Words you use, sentences you phrase will reveal what you are. Getting Past The Shoulds To Write During the past few months I have received many questions as to how I have gone from an unknown writer to over coming society's adversarial thoughts on what writing should be and become a well known writer. So, today, I was inspired to write on this. Becoming A Successful Author: The Price! So you want to be a successful author? You want to be up there with Brown, Archer, King, but what price are you prepared to pay? You might be lucky and your first book could be an overnight success but the chances are you'll be hacking it for years before success knocks.If you decided to become a lawyer, an accountant, a bricklayer, or even to start an 'ordinary' business then you would be prepared to make sacrifices, to invest in the future. If You Want to Succeed As a Writer, Dont Just Think It, Do It It never ceases to amaze me when a prospective writer confesses that he or she has never put anything down on paper. Obviously, that's the first step. Three Tips to Improve Your Writing Rhythm As a professional copywriter, not only do I do a lot of writing but I also look at a lot of writing. One of the things I've noticed that set the good/great writers from the so-so is rhythm. Persisting With Bulldog Determination Persisting With Bulldog Determination [Book excerpt from Successercising} by Rick Gettle © 2003-2004Ninety-five percent of all new businesses go out of business within the first five years or less.Why Do They Fail?There are many starters in life - but very few finish what they start. Writing Without Style Style manuals are all well and good, and in fact, highly desirable for newspapers. The average reading level of newspaper readers is the sixth grade. Groundbreaking Work Every writer knows that the urge to write is not always present. As a result, the dedicated writer writes anyway. Writers Helping Writers - A Noble Legacy It is satisfying to be a part of such a noble tradition and to know that as a whole, writers are still inclined to lend a hand and encourage others in their craft. I think it is an inherent trait in the writer's soul, to be so generous. Freelance Feast or Famine? Sometimes a freelance writing career can feel very much like "feast or famine".At the very beginning, it's almost all famine. Book Publishing Contracts For Writers: What Should I Look Out For? Dave, I just got a contract for a book from a publisher that I haven't worked with before. These long, tedious legal documents just befuddle me, however! Would you mind spinning through this and seeing what you think about the terms and clauses herein? Here are my thoughts on this contract. Comma Usage Made Simple Don't they drive you nuts?You can visit all the rules of style you want, and you can read all the books and articles you want. You'll still be confused.
|
| home | site map |
| © 2006 |
