| |
| |
|
Writing Information |
|
|
|
Business Writing: 10 Great Authors
Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional. Writing's completely subjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I'd choose: 1. Socrates - He was likely history's first "self-help" writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn't accept opinion as fact. 2. Sophocles - Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first "niche" marketer. 3. Benjamin Franklin - This multi-talented American championed succinct writing, and his epigrams became part of our national heritage. Ben warned, "He that speaks much is much mistaken." Franklin succeeded in multiple business ventures. 4. Mark Twain - He's been called America's finest author because he wrote in American dialect, using phrases and speech unique to the United States. He punctured pompous prose, and laced his stories with regional references. (Many say Twain was also America's greatest lecturer.) 5. Claude Hopkins - This researcher wrote "Scientific Advertising" in 1923. He's among the first to discuss the use of product samples and demonstrations. 6. Edward Bernays - This nephew of Sigmund Freud is called the "father of public relations." He authored the classic book "Crystallizing Public Opinion" in 1923. 7. Dale Carnegie - His book "how to Win Friends and Influence People" is one history's greatest guides. He discussed the value of developing one's personality, and wrote beautifully. 8. David Ogilvy - This brilliant copywriter and ad agency executive believed in the value of brand image, and valued advertising research and testing. 9. John Caples - His wonderful books like "Tested Advertising Methods" serve as a great source of information on powerful words, phrases, sentences, headlines, and much more. 10. Al Ries and Jack Trout - They wrote the classic "Positioning: The Battle for Your Mind," which discusses ways to get your product or service remembered. (It's my favorite business book.) Rix Quinn wrote "Words That Stick: A Guide to Short Writing with Big Impact." It's a writing book to help people who hate to write. It's available from your local bookstore, or from http://www.tenspeed.com/catalog/all/item.php3?id=1661
MORE RESOURCES:
Writing - Google News |
|
|
|
RELATED ARTICLES
Five EASY Ways to Improve Your Business Writing Have you ever wondered why some people can make millions writing books, and others (maybe you) can't even complete a simple business letter worth reading? Sure, natural talent probably accounts for some of their writing success. But really the best-selling authors achieved that level of success by devoting serious time and effort to perfecting their craft. Business Writing: 10 Great Authors Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional.Writing's completely subjective. Editing Secrets Once you've plotted out your book, developed the characters and written the last word of text, the real work begins. As busy editors are bombarded with hundreds or even thousands of submissions a year, it's more important than ever that authors apply their own editing skills to their manuscripts before putting them in the mail. Knock-Out Writers Block: Listening To Your Inner Voice When I was young, I used to talk to myself. Long, drawn out, one-sided conversations. Unusual Points of View Most writers are familiar with first and third points of view and their variations. But have you ever experimented with alternative points of view? Below are some less used points of view, what I call "unusual points of view. Where to Look for Your Next Project when You're Writing for Profit When my first book "Starting Your Own Business" was published way back in 1995, I thought that was it. I reckoned I'd never write another one. Create Confidence With Your Writing Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence the thinking, and probably actions, of other human beings. To do that, your writing must instill confidence in a mind that is inclined to doubt you. Dig Deeper to Reveal Character He ran up the steps and knocked on the door. After a few moments, it was opened by a woman with dark curly hair and a strained expression. 5 Ways to Break the Story Spell You sink back into your favourite chair with a new book in your hand. With a barely perceptible sigh of anticipation, you turn to the first page. Trying Too Hard If you dread the thought of writing, if you fear your desk, and if you hate your computer, then you are trying too hard.If the thought of writing makes you feel guilty, makes your heartbeat quicker, and makes you sweat, then you are trying too hard. Before You Write Your Book, Organize Its Parts - Part 1 If you are a serious writer who wants to publish and sell books and informational products, you need to be able to find all of its parts in a minute or less. Filing only the important parts of your book will yield fast-writing your book. 2nd Installment on Autobiography ESSAY 2Andre Malraux once said that what interested him in any person was "the human condition." Malraux was interested not so much in people's personality but, rather, in their "particular relationship with the world. Need a Book Coach, Ghost Writer, or Editor? Part 2 If you either want to write a book to help others create a better life and boost business or you already have your book nearly finished, you may need book coaching to answer all of your questions "What step to take next?"Know Your Editing ChoicesLine editing. Use this final professional edit after you have already revised your work three times. How to Relax Your Writing Q. My writing sounds stiff and stilted. 10 Tips on How to Cultivate Relationships with Editors If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will help ingratiate you in the hearts and minds of editors. Four Easy Ways to Get a Book Written (Especially If You Dont Like to Write) Becoming an author is probably a lot easier than you think. It's time to get that book out of your head and onto the printed page. Writing Query Letters A QUERY LETTER is written to an editor or agent to describe a piece of writing to ask if they'd like to see it. It is sent in lieu of an unsolicited (unasked for) manuscript. Is The Theme Running Throughout The Story? Creative Writing Tips -It's no use coming up with a theme and not using it. Short stories are about a character or characters and about one situation or happening in those characters' lives. Seven Compelling Reasons to Get Your Name on a Book Cover Have you ever considered writing a book? If so, maybe you've already established firmly in mind your exact purpose for becoming an author. Your reasons may match one or more of those below. Get Published: The Nuts and Bolts of English, and How to Impress a Publisher (2) The tiniest things can be so useful when you come to consider the nuts and bolts of writing. The comma is one of them.
|
| home | site map |
| © 2006 |
