| |
| |
|
Writing Information |
|
|
|
Writing Your Best-Selling Non-Fiction Book Title
Your struggling to sell just a few copies of your book, ebook, report or other information-based product each month? Are you stumped by the lack of response you are getting? You are positive people want your information, yet no matter how hard you try, you can't seem to tap into the flood of demand with your infoproduct. Happily, there is one simple, quick change you can make to your product that can make a massive difference to your results -- improve your book title. Your book title is often the ONLY advertisement that stands between your bank account and your prospects wallet. Why is that? Your book title finds it's way to directories, onto bookshelves (in the case of a printed book), website titles, website links, email and forum signatures, business cards, topics of seminars, press releases, joint venture partner proposals and campaigns, interviews, and much, much more.... Here are 3 highly successful techniques for turning your mediocre book titles into sizzling, red-hot, money-making titles... Book Title Writing SECRET #1: Grab Their Attention It often happens that book writers have great content, even great sales letters and press releases, but their title is a dismal, limp descriptive bore. This is not the place to "save your best" marketing for the press release. You want your book title to reach out and grab the browser's attention instantly by being personal, controversial and knowing exactly what is "front-of-mind" for your market. Use strong words, action words, and controversy (within reason) to capture your prospect's attention. Book Title Writing SECRET #2: Tap Into Their Interest Apart from what you may think, you will not create interest in your readers, what you can do is anticipate and tap into interests that already exist in the mind's of your readers. How do you do this? Simple, by identifying what that interest is and clearly communicating this in your title. For example, you've selected dieting as your subject area - and you discover that what your market is REALLY interested in right now is diets that are not dangerous to your health. Your title could be something like: WARNING: What You Don't Know About Low-Carb Diets That May Hurt You. It's a matter of knowing what the REAL concerns are in your market. Book Title Writing SECRET #3: Create Anticipation Your book title must turn casual interest into enough curiosity that they will take a next step - read your sales letter, lookup your book, open the cover, purchase your book, etc... Once you have grabbed their attention, tapped into their interest, the final step is to convince them that YOU, the author, offers a believable, unique and better fulfillment of their desire than others do. You can create curiosity by: - giving your approach it's own "technology" name - listing the number of steps or formula stages - promising results - Book Title Writing SECRET #4: Overcoming Objections Finally, there is one final step that can really make your book title effective - that's to eliminate the biggest objection your prospects will have to not buy your product. For example, in Steve Manning's book "How You Can Write Your Book On Anything in 14 Days Or Less...Guaranteed!" (see http://www.infoproductcreator.com/part/14days ) Steve overcomes the number one objection in the mind's of aspiring writers with the words "About Anything"). Why? Most writers are not confident about their ability to write about a given topic - promising them an approach that will work no matter what the subject matter, overcomes the biggest buying obstacle right in the title. With these tips, turn your work into it's own marketing machine by Attacking your market with your book title. Watch your sales soar, your credibility increase and best of all, watch your bank account grow. Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.infoproductcreator.com/ebook
MORE RESOURCES:
Writing - Google News |
|
|
|
RELATED ARTICLES
Looking For Good Copywriter Books? If you are looking for copywriter books, you'll want to devote some time to reading. In fact, if you plan to look online for your copy writer resources, you might as well just devote your life to reading! There are so many books that are available for you to purchase. Top Seven Essential Hot-Selling Points To Implement Before Writing Chapter One Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and you'll sell more books than you ever dreamed of! 1. Editing Secrets Once you've plotted out your book, developed the characters and written the last word of text, the real work begins. As busy editors are bombarded with hundreds or even thousands of submissions a year, it's more important than ever that authors apply their own editing skills to their manuscripts before putting them in the mail. Prolific Writers Prolific authors write; they don't just dream about it. A good example is Georges Simenon of Inspector Maigret fame. Reasons for Recording Your Life Story 1. No one else will do it for you. Business Writing Tip: Question & Answer Format Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.But, we have a number of other options, and some of them may provide more responses or better responses. Why I Write Horror These are some of the snapshots I carry with me: My father coming up to visit me after first being diagnosed with leukemia. The visit was a surprise, and he brought a new computer with him. That Cute Lil Ol Apostrophe Have you ever had a student write to tell you they've achieved Grade A's at exams? I have, and one of them was a grade A in English!The apostrophe seems to be the most misunderstood punctuation mark in the English language, and yet its use is really very simple.There's really only one rule: an apostrophe is used to replace one or more missing letters. Friendly Critiques When a writer is working on their next literary masterpiece the first opinions to be asked for are usually those of the writer's family and friends. But often when we ask for a friendly critique we get more than we anticipated. Five EASY Ways to Improve Your Business Writing Have you ever wondered why some people can make millions writing books, and others (maybe you) can't even complete a simple business letter worth reading? Sure, natural talent probably accounts for some of their writing success. But really the best-selling authors achieved that level of success by devoting serious time and effort to perfecting their craft. Why Every Freelance Writer Needs A Website What do you mean, you don't have a website yet? Websites these days aren't just for businesses and people who want to share their obsession with Buffy the Vampire Slayer with the world. These days, websites are one of the most important tools for writers. The ENTP Inventor Writes A Novel People familiar with the Myers-Briggs Personality test know that the writer is the INFJ. This person is introverted, intuitive, feelings-oriented and judgmental. Unusual Points of View Most writers are familiar with first and third points of view and their variations. But have you ever experimented with alternative points of view? Below are some less used points of view, what I call "unusual points of view. Create Confidence With Your Writing Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence the thinking, and probably actions, of other human beings. To do that, your writing must instill confidence in a mind that is inclined to doubt you. Writing for Local Veterinary Hospitals Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career. Story Building with Imagination In the words of Aristotle, "happiness is self contentedness helping to make children deeply and quietly glad that they are who they are, and gives them a priceless legacy: the strength to meet life's stresses and the courage to become committed, responsible, productive, creative, and fully human adults.. Ferreting Out Work FERRETING OUT WORK You keep hearing that there's work out there, but so far you haven't found any. Well, where is it? That depends on what you're looking for. Multiplying Sales As A Writer Often, time is an enemy of writers. Sales seem slow and checks too small. Italics Part 2 - Using Italics to Show Thoughts Way back in your early school years, you were probably taught to use the tag "he thought" in your stories, to tip readers off that someone was thinking. If you substituted something more innovative, like "he pondered" or "Harry deliberated", you might even have scored a big red tick. Technical Writing for the Terrified IntroductionSometimes it may be beyond a companies or individuals budget to hire a professional writer to address their technical documentation. Although in an ideal world all technical documentation should be produced by a highly trained expert, unfortunately we do not live in an ideal.
|
| home | site map |
| © 2006 |
